铲除小广告的心得体会

在参与铲除小广告的行动中，我深刻体会到了这项工作的艰辛与意义。每当看到那些随意张贴的小广告，不仅破坏了城市的美观，更可能误导市民，带来不必要的麻烦和风险。因此，我们作为城市管理者，有责任也有义务去清除这些不良信息，维护公共环境的整洁与和谐。通过这次行动，我更加明白了作为一名城市管理者的责任和担当，也认识到了团队合作的重要性。铲除小广告的过程虽然辛苦，但看到整洁的环境所带来的满足感和成就感，让我坚信这是值得的。

In participating in the action of eradicating small advertisements, I deeply appreciate the hardship and significance of this work. Whenever I see those randomly posted small advertisements, they not only spoil the aesthetics of the city, but also may mislead the citizens and bring unnecessary troubles and risks. Therefore, as city administrators, we have the responsibility and obligation to remove these undesirable messages and maintain the cleanliness and harmony of the public environment. Through this action, I have better understood my responsibility and accountability as a city manager and realized the importance of teamwork. Although the process of eradicating small advertisements is hard, the satisfaction and sense of achievement brought by seeing a tidy environment convinced me that it is worthwhile.

铲除小广告的心得体会 篇1

　　有一句话叫做授之以鱼不如授之以渔，说的是与其直接给予一个人物质上的帮助不如教会他一项技能，直接的物质帮助只能应付一段很短的时间，而一种技能的掌握则可以让人衣食无忧。前一段时间又看到一句很有意思的话说，除了教会一个人钓鱼的方法以外，最重要的还要教会他制作鱼竿的方法以及学习各种技能的方法。也就是说，生活中总会遇到各种新事物，迎接新挑战，我们无法一次性学会所有的技能来应对未来生活中各种未知的挑战，了解到了学习技能的方法，才能取得将来的成就。

　　设计中也是如此，我们没办法在大学中甚至初出茅庐的几年里把今后职业生涯中要用到的所有能力都学到。生活是变幻莫测的，充满着各种可能，时不时给人惊喜，有时我们都无法确知自己下一步要去哪里，下一段时间要做什么职业。举例来说，本人在接触平面设计基础这门课前，对INDESIGN和AI还是一知半解，根本无法熟练运用。但这并非坏事，几个月的摸索学习，本人已经可以熟练运用并着手为设计工作室制作宣传册和logo了。所以说，在一项工作的'初始阶段做的不够好并不值得羞愧，通过学习和摸索最终取得成就的人总是令人欣喜的。而不断地学习和提高也是人生的意义所在。

　　本人觉得学设计与做设计最大的好处就是会接触到许多不同的领域。包括我们之前学习的平面构成、色彩构成等课程，作业题目就曾包括个人相册名片，污染，城市变化，咖啡广告，未来建筑的趋势，水的问题等等。通常都是让我们自己在题目里选择一个角度，然后做出有说服力的视觉作品。要想表达好自己的观点，必须先搜集很多的相关资料，对题目有一定程度的理解。完成品可以是抽象的表现，但是想法必须是有形，有根据的。很多人认为设计就是在电脑上做出漂亮的东西，其实完全不是这样的。我们学设计的一大部分时间都是在到处寻找资料，研究以及消化它们，然后再试着从中找到自己的位置，与自己想表达的概念。没有完全理解某个问题时，是不可能有效地表达它的。如果连自己都不知道自己想说什么，不管完成品有多好看，也是白纸一张，因为它没有清楚的内容。

　　通过这一个学期的学习，本人重新认识了设计的含义。

Eradication of Small Ads - Part 1

　　There is a saying that it is better to teach a person to fish than to teach him to fish, which means that it is better to teach a person a skill than to give him direct material help, direct material help can only cope with a short period of time, while the mastery of a skill can make a person have food and clothing without worry. Some time ago, I read a very interesting saying that, in addition to teaching a person how to fish, the most important thing is to teach him how to make a fishing rod and learn various skills. That is to say, life will always encounter a variety of new things, to meet new challenges, we can not learn all the skills at once to cope with the future life of a variety of unknown challenges, to understand the method of learning skills, in order to achieve future success.

　　The same is true in design; there's no way we can learn all the competencies we'll use in our future careers in a few years in college or even in our fledgling years. Life is unpredictable, full of possibilities and surprises from time to time, and sometimes we don't know for sure where we are going to go next or what we are going to do in our careers for some time. For example, before I took this course, I still had no idea about INDESIGN and AI, and I was not able to use them skillfully at all. But this is not a bad thing, a few months of fumbling and learning, I have been able to skillfully use and proceed to create brochures and logos for the design studio. So, in the initial stage of a job 'not good enough is not worth being ashamed of, through learning and groping for the final achievement of the person is always gratifying. Continuous learning and improvement is the meaning of life.

　　I feel that the biggest benefit of learning design and doing design is that you will be exposed to many different fields. Including our previous courses in graphic composition and color composition, homework topics have included personal photo albums and business cards, pollution, urban change, coffee advertisements, future trends in architecture, water issues, and so on. We were usually asked to choose an angle in the topic ourselves and then make a persuasive visual work. In order to express your point of view well, you must first collect a lot of relevant information and have a certain degree of understanding of the topic. The finished product can be an abstract representation, but the idea must be tangible and well-founded. Many people think that design is about making pretty things on the computer, but that's not true at all. A large part of our time in design is spent searching for information, researching and digesting it, and then trying to find our own place in it and the concepts we want to express. It's impossible to express something effectively without fully understanding it. If you don't even know what you want to say, no matter how good the finished product looks, it's still a blank sheet of paper because it doesn't have a clear content.

　　Through this semester, I have reacquainted myself with the meaning of design.

铲除小广告的心得体会 篇2

　　广告业对于实践技能的要求不亚于其他任何行业，因此传统的纸上谈兵已经不能适应社会和行业对于艺术设计类相关专业学生的严厉要求，我在集美广告有限公司深入企业锻炼，这次实践让我收获颇丰。现总结如下：

　　实践期间我主要负责公司设计部的日常工作，参与了步步高手机南通区域推广方案、全友傢俬周年营销方案等项目的策划、设计及推广。同时参与了公司新员工招聘、入职及培训任务.

　　通过本次实践，我总结出要想成为一名优秀的设计师或是广告从业者，我们必须具备以下素质。

　　第一、扎实美学基础

　　要想从事设计这个职业，必须先学会发觉美的东西，眼光的提升再来进一步解决表现的方式。学校的基础教育基本上让想从事设计的人了解多元化的表现方式，也大大提升想学设计的人的造型能力，但是就是学校的优等生往往也不能很好的完成一件另人满意的作品，这就取决于经验的磨练。

　　第二、社会经验积累

　　往往刚出道的设计师，内心充满憧憬，但是往往有机会上岗操作时又满脑空白，一点思绪都没有，或则表现的方式只往新、奇、怪的方向走，但是客户却不认可，纠其原因在于设计的量少、表现方式有限、不是最有效的、跟客户沟通少难以全面理解客户所要的、最可怕的是一味追求形式感跟市场脱离，这就需要反思、分析、积累经验。

　　第三、激发创意思维

　　客户是上帝，往往几年时间的磨练使得一些设计师摸索出一套对付客户的有效方法，这就是我们俗称的套路模式，不过有上进的设计师此时已经不能再满足自己的狭小圈子，不论是证明自己还是让更大的客户眼前一亮，只能不断的激发自己的灵感和创意，这其实只是成为优秀设计师的开始阶段。多多磨练自己的创意与市场尽快融合，这样让创意在经验中成长，从而丰富自己、活跃自己的思维。激发创意的最好方法就是行动起来。

　　第四、寻求个性再现

　　惟命是从的设计师是没有个性的。要想成就优秀的设计师就必须在自己的作品中流露出一种个性，不论是张扬的、含蓄的、色彩绚丽的等等，都是个性的表现方式，这就是设计师的标新立异的开始，与众不同必会让你的作品在别人眼前产生亮点，让别人发觉你的作品，承认你的价值。这样子你的设计师道路刚刚入门。

　　第五、创造完美价值

　　好的设计师必须学会创造价值，这种价值一方面是自身的价值，不要永远做一些基础工作，必须提升到一定的高度想问题。这时的设计师就应该学会玩材料、效果，在客户充分信任下支配成本费用，这时的作品应该是一种玩的心境，在心情完全放松的前提下你会发现你的作品的随意性和超脱性，并且在市场上赞声迭起。

　　第六、提升综合能力

　　设计的过程往往到达一定的时期就会有新的瓶颈出现，这就需要更多的知识来突破自己。知识的积累必须在理性的吸收新的知识和文化，千万不要排除任何一种极端文化(如宗教、迷信、艳情、市井等等)，往往通过设计师的理性理解转换成的设计语会把其优点提炼成艺术符号。建议多读杂书、研习艺术理论，理性的分析，要知道任何一种文化的纯在都有它的道理。

　　第七、策划先于设计

　　想成为一个优秀的设计师其良好的设计基础和丰富的学识是不够的，必须学会合理调度、运用各种元素，这样就必须在设计之前先预估设计的结果，包括市场的反响、效益、连带关系、后续进展等。好的设计师必须能驾驭市场、引导市场、开发市场，这样就必须要很好的策划思想为前提，并且在市场的运做中调整策划方向，使得设计出来的作品对于客户是最有效的营销武器，帮客户赚钱才是硬道理。

　　第八、掌握时代技术

　　设计的.行业是最时尚的行业，它融合目前全世界最精端的设备和软件，集合全世界最新的信息科技，在这网络高速发达的社会，其任何对设计有关的技术、设备、信息都必须了解善用，运用最有效的武器装备自己，集中最新的信息丰富自己，跟紧时代变幻步伐，使自己立于不败。

　　第九、证明自己能力

　　在自己羽翼逐渐丰满起来的时候，就应当证明自己的真正实力，多参加一些大型的策划、设计项目，多参加一些国内国际比赛，多与行内精英交流，多用别人的作品反思自己的不足，与高手过招，往往更能知道自己的弱点，这个时候的目标就是超越自己。

　　第十、道德唯一标准

　　任何一个设计师不论置身何处，其口碑是最重要，良好的修养直接可以反映在你的作品上，好的作品和艺术品位只有一步之遥，要想得到别人的尊重首先就必须磨灭年轻的轻浮，在道德的约束下，才能提升艺术品位，因此成就优秀设计师必须学会以德服人。

　　当然这次的实习也让我们谁吧一些不足之处：一方面是学生的社会实践经验欠缺，在面临突发状况和人际沟通时，还不够成熟。另一方是如何使我们学生更好的将专业知识、理论知识应用于实践之中，更好的与社会接轨的问题。这些都需要我们通过不断加强学校的实践教学改革来完善。

Eradication of small advertisements - Part 2

　　Advertising industry for practical skills requirements no less than any other industry, so the traditional paper has not been able to adapt to the society and the industry for art and design related professional students of the stringent requirements, I am in Jimei Advertising Co., Ltd. in-depth corporate exercise, this practice allows me to harvest a lot. Now summarized as follows:

　　During the practice period, I was mainly responsible for the daily work of the company's design department, participated in the planning, design and promotion of the BBK cell phone Nantong regional promotional program, the whole friend furniture anniversary marketing program and other projects. At the same time, I participated in the company's new staff recruitment, onboarding and training tasks.

　　Through this practice, I summarize that in order to be a good designer or advertising practitioner, we must have the following qualities.

　　First, a solid foundation in aesthetics

　　In order to pursue a career in design, one must first learn to recognize beauty and improve one's vision before further addressing the way of expression. The basic education in school basically allows those who want to engage in design to understand the diverse ways of expression, and also greatly improves the modeling ability of those who want to learn design, but it is the school's top students often can not be very good at completing a piece of work that is satisfactory to others, which depends on the experience of the hone.

　　Second, the accumulation of social experience

　　Often just out of the designers, the heart is full of longing, but often have the opportunity to operate on the job and full of blank, a little bit of thought is not there, or the way of expression only to the new, strange, strange direction, but the customer does not recognize the reasons for the design of the amount of small, limited ways of expression, is not the most effective, and less communication with the customer is difficult to fully understand what the customer wants, and the most frightening is the pursuit of the form of feeling with the market! Detachment, which requires reflection, analysis, accumulation of experience.

　　Third, stimulate creative thinking

　　Customers are God, often a few years of honing makes some designers to figure out a set of effective ways to deal with customers, this is what we commonly known as the set pattern, but there are upwardly mobile designers at this time can no longer meet their own narrow circle, whether it is to prove themselves or to make the larger customer's eyes, can only continue to inspire their own inspiration and creativity, which is in fact, only to become a good designer of the beginning of the stage. More honing of their creativity and the market as soon as possible integration, so that creativity grows in experience, so as to enrich their own, active thinking. The best way to inspire creativity is to take action.

　　Fourth, seeking to reproduce individuality

　　The designer who only follows orders has no personality. To achieve outstanding designers must be in their own work exudes a personality, whether it is flamboyant, subtle, colorful, etc., are the expression of personality, which is the beginning of the designer's new and different, different will make your work in front of others to produce highlights, so that others find your work, recognize your value. This way your designer road has just begun.

　　Fifth, create perfect value

　　Good designers must learn to create value, this value on the one hand is their own value, do not always do some basic work, must be elevated to a certain height to think about the problem. At this time the designer should learn to play with materials, effects, in the full trust of customers to dominate the cost of expenses, this time the work should be a playful state of mind, under the premise of complete relaxation in the mood you will find your works of randomness and transcendence, and in the market praise.

　　VI. Enhancing comprehensive capacity

　　The process of design often reaches a certain period of time there will be a new bottleneck, which requires more knowledge to break through themselves. Accumulation of knowledge must be in the rational absorption of new knowledge and culture, never rule out any kind of extreme culture (such as religion, superstition, pornography, marketplace, etc.), often through the designer's rational understanding of the design language into the design of the merits will be distilled into artistic symbols. It is recommended to read more books, study art theory, rational analysis, we must know that any kind of culture pure in all have its reason.

　　Seventh, planning precedes design

　　Want to become a good designer of its good design foundation and rich knowledge is not enough, must learn to rationalize the scheduling, the use of various elements, which must be designed before the design of the first prediction of the results of the design, including the market response, benefits, linkage, follow-up progress. Good designers must be able to manage the market, guide the market, develop the market, so it must be a good planning ideas as a prerequisite, and in the operation of the market to adjust the direction of the planning, so that the design of the work for the customer is the most effective marketing weapons, to help customers make money is the hard truth.

　　Eighth, mastering the technology of the times

　　Design. Industry is the most fashionable industry, it is the integration of the world's most sophisticated equipment and software, the collection of the world's latest information technology, in this network of high-speed developed society, any design-related technology, equipment, information must understand the best use, the use of the most effective weapons to equip themselves, focusing on the latest information to enrich their own, to keep pace with the changing times, so that they are invincible.

　　Ninth: Demonstration of competence

　　In their own wings gradually full up time, should prove their true strength, more participation in some large-scale planning, design projects, more participation in some domestic and international competitions, more exchanges with the elite in the industry, more reflect on their own shortcomings with other people's work, and the masters over the fight, and often more aware of their own weaknesses, the goal at this time is to go beyond their own.

　　Tenth, the only standard of morality

　　Any designer regardless of where they are, their reputation is the most important, good training can be directly reflected in your work, good works and artistic taste is only one step away, in order to get the respect of others must first wear out the young frivolous, under the constraints of morality in order to enhance the artistic taste, and therefore the achievement of good designers must learn to convince people with virtue.

　　Of course this internship also let us who bar some shortcomings: on the one hand is the lack of social practice experience of students, in the face of emergencies and interpersonal communication, is not mature enough. On the other hand, how to make our students better apply their professional knowledge and theoretical knowledge in practice and better connect with the society. All these need to be improved by us through constantly strengthening the practical teaching reform in schools.

铲除小广告的心得体会 篇3

　　结业实习，是每一个大学生实习履历中最为要害的一次。作为今世大学生进入社会，正式走上作业岗位的一次重要训练，它本身关于大学生往后的作业生涯开展，有着无足轻重的效果。因而，关于结业实习单位的挑选，我进行了理性而又客观的考虑。我的专业是新闻学，曾经在报社、电视台别离有过一段时间的实习，关于其作业流程，岗位技术也有必定程度的掌握，通过亲身履历，自己的专业才干有所提高，许多缺乏也有所改进。但是，在商场经济大潮波澜壮阔的新时期，催生的各种蓬勃开展的新作业新理念，特别是广告业的风生水起，在必定范围内影响了新闻传媒作业的开展方向和生长办法，部分改变了传达范畴的某些旧有标准，这使得我一直以来想在广告行当测验一下的`主意愈加坚决。所以，通过稳重考虑，我挑选了西安锦尚广告文明传媒有限公司实习。

　　西安锦尚传媒公司是一家新式的品牌传达公司，专心于西安高校大学生人群品牌宣扬，主营事务包含学校品牌策划推行；学校广告投进；才艺节目供给；兼职供给；卖场推行；写字楼推行；社区推行等。它具有西安简直一切高校bbs的网络广告署理权，聚集高校，重视企业，凭仗对高校共同的安排系统、运营架构等深层次的认知与掌握，依托本身高校商场联动营销网络渠道的优势，运用新理念，整合新前言，影响新人类。西安锦尚传媒公司将企业的毅力转化成大学生易于承受的办法，把年青集体对时髦与物质的寻求，聚集到详细的企业品牌与产品上，为企业与年青集体树立完美的互动桥梁。该公司尽力打造的整合营销事务，以精准的受众定位和优胜的传达效果，正日益成为西北地区大学生商场最具商业影响力的干流传达渠道，在经济日子范畴中发挥着重要的效果，成为助力企业施行品牌战略的最佳协作伙伴。

　　依据自己的意向和公司的详细情况，我被安排在商场推行专员这一岗位进步行实习。商场专员的首要岗位职责包含担任与营销推行相关的商场调研作业；广告、新闻、活动及各类制造物的施行、网站的日常更新保护及相应文字作业；树立、保护和拓宽媒体、广告公司、制造公司等推行资源；参加署理项目推行作业办法和技术标准的研讨；参加项目包装、媒体广告、活动、新闻、公关等推行方案的拟定。岗位才干要求为：有较丰厚的营销策划相关常识、较强的文字作业才干；具有团队精神与协作认识、激烈的进取精神与高标准认识、杰出的学习才干、交流才干、安排协调才干和社会活动才干等。在充沛了解了岗位职责和才干要求之后，我找出了自己短缺的东西，并把它们作为实习作业的要点去尽力做好。

　　实践出真知！在做华硕，我的愿望不断电学校行活动期间，我增长了履历，改变了曾经一些不老练的观念，认识了一拨优异的作业精英和青年才俊，学到了许多专业常识，懂得了许多为人处事的办法。由于我和所触摸的大多数人相同，社会履历少，只不过是大一大二、大三大四这样的差异，因而，我着眼于在短时间内能给自己一个公司职工的清晰定位，在作业中，既要频频换位考虑，设身处地的为学生考虑，又要时间以公司态度为起点，尽力地以标准的运营理念，正确的竞赛办法为公司谋利益。在做索尼卖场推行期间，由于商家细节要求特别多，因而及时有用地交流至关重要。别的，我也认识到每一项作业，都需求有充沛的前期预备和缜密的全体方案，而且要不断重视跟进，保证每一个环节不出差漏，及时地对上陈述作业开展程度，对下提示和敦促，不要以为现已告诉过了就能够等着。在与客户进行商谈时，要全力保护本公司利益，及时地向主管司理请示，千万不能由于急于体现而自作主张，避免给公司带来不必要的丢失。与客户攀谈，要讲究技巧战略，以诚待人，据守商业规矩，遵从作业规则，争夺两边利益的最大化。签订协议等重要作业，必定要细心研读，慎之又慎，切忌意气用事。

Eradication of small advertisements - Part 3

　　The final internship is the most important one in every college student's internship experience. As a modern college students enter the society, formally embark on an important training of the work position, it itself on the college students in the future career development, has an important effect. Therefore, on the selection of the final internship unit, I have carried out a rational and objective consideration. My major is journalism, once in the newspaper, television stations have had a period of internship, about its workflow, job technology also have a certain degree of mastery, through personal experience, their own professional competence has been improved, and many of the lack of improvement. However, in the new period of the wave of the shopping mall economy, a variety of new ideas of new work, especially the rise of advertising industry, to a certain extent, affecting the development of the direction of the news media and media work and growth methods, partially changing some of the old standards of the communication category, which makes me have always wanted to test the `idea' of the advertising industry more resolute. Therefore, through careful consideration, I chose Xi'an Jinshang Advertising and Civilization Media Co.

　　Xi'an Jinshang Media Company is a new brand communication company, focusing on Xi'an college students crowd brand promotion, the main business includes school brand planning and implementation; school advertising input; talent program supply; part-time supply; store implementation; office building implementation; community implementation, etc. It has almost all the college bbs network advertising agency rights, gathering colleges and universities, focusing on enterprise, based on its common arrangement system of colleges and universities, operation structure and other deep knowledge and mastery. It has the right to act as the network advertisement of all the college bbs in Xi'an, gathering colleges and universities, paying attention to the enterprises, relying on the deep knowledge and mastery of the common arrangement system and operation structure of colleges and universities, relying on the advantages of its own college and university shopping malls and linkage marketing network channels, utilizing the new concepts, integrating the new preamble, and influencing the new human beings. Xi'an Jinshang Media Company transforms the enterprise's perseverance into an approach that is easy for college students to bear, and gathers the young collective's search for fashion and material into detailed enterprise brands and products, so as to set up a perfect interactive bridge for the enterprise and the young collective. The company tries its best to build the integrated marketing affairs, with accurate audience positioning and excellent communication effect, it is increasingly becoming the most commercially influential mainstream communication channel for college students' shopping malls in Northwest China, and plays an important role in the economic day-to-day scope, and has become the best partner to help enterprises implement their brand strategies.

　　According to my own intention and the company's detailed situation, I was arranged in the shopping mall commissioner this position to carry out internships. The primary job responsibilities of the mall commissioner include serving as a marketing and promotion of related shopping mall research work; advertising, news, activities and the implementation of various types of manufactured goods, the daily update of the website protection and the corresponding text work; set up, protect and broaden the media, advertising companies, manufacturing companies and other promotional resources; to participate in the acting project to promote the operation of the methods and technical standards of the seminar; to participate in the project packaging, media advertising, activities, news, Public relations and other implementation of program development. Job competence requirements are: a thick marketing planning related knowledge, strong writing skills; teamwork and collaboration, fierce enterprising spirit and high standards, outstanding learning ability, communication skills, arrangement and coordination skills and social activities. After fully understanding the job responsibilities and competence requirements, I found out what I am short of, and take them as the main points of the internship to try to do a good job.

　　Practice makes true knowledge! In doing ASUS, my desire to keep on electric school line activities during the period, I have grown resume, changed once some unsophisticated concepts, know a set of excellent job elite and young talent, learned a lot of professional knowledge, know a lot of ways to deal with people. Because I and most of the people touched the same, less social experience, but only the difference between the big one and two, three and four, therefore, I focus on a short period of time to give themselves a clear positioning of the company's employees, in the work, not only to frequent transposition of consideration, put themselves in the shoes of the students, but also the time to the company's attitude as a starting point, and try our best to standard operating concepts, the correct competition for the company to seek benefits. Seek benefits for the company. During the promotion of the Sony store, it was important to communicate in a timely and useful manner because of the many detailed requirements of the business. In addition, I also recognize that every job, there is a need for adequate preparation and meticulous overall program, and to continue to pay attention to follow up to ensure that every aspect of the error does not slip, timely statement of the degree of development of the work on the top, on the bottom of the tips and urges, do not think that has now been told to be able to wait. In the discussion with customers, to fully protect the interests of the company, in a timely manner to the supervisor in charge of the manager for instructions, never because of the eagerness to reflect their own ideas, to avoid bringing unnecessary losses to the company. Talking with customers, we should pay attention to the skills and strategies, treat people with sincerity, according to business rules, comply with the rules of operation, and strive to maximize the interests of both sides. Signing agreements and other important work, must be carefully read, careful and prudent, do not take action.

铲除小广告的心得体会 篇4

　　转眼之间，两个月的实习期即将结束，回顾这两个月的实习工作，感触很深，收获颇丰。这两个月，在领导和同事们的悉心关怀和指导下，通过我自身的不懈努力，我学到了人生难得的工作经验和社会见识。我将从以下几个方面总结广告学岗位工作实习这段时间自己体会和心得：

　　一、努力学习，理论结合实践，不断提高自身工作能力。

　　在广告学岗位工作的实习过程中，我始终把学习作为获得新知识、掌握方法、提高能力、解决问题的一条重要途径和方法，切实做到用理论武装头脑、指导实践、推动工作。思想上积极进取，积极的把自己现有的知识用于社会实践中，在实践中也才能检验知识的有用性。在这两个月的实习工作中给我最大的感触就是：我们在学校学到了很多的理论知识，但很少用于社会实践中，这样理论和实践就大大的脱节了，以至于在以后的学习和生活中找不到方向，无法学以致用。同时，在工作中不断的学习也是弥补自己的不足的有效方式。信息时代，瞬息万变，社会在变化，人也在变化，所以你一天不学习，你就会落伍。通过这两个月的实习，并结合广告学岗位工作的实际情况，认真学习的广告学岗位工作各项政策制度、管理制度和工作条例，使工作中的困难有了最有力地解决武器。通过这些工作条例的学习使我进一步加深了对各项工作的理解，可以求真务实的开展各项工作。

　　二、围绕工作，突出重点，尽心尽力履行职责。

　　在广告学岗位工作中我都本着认真负责的态度去对待每项工作。虽然开始由于经验不足和认识不够，觉得在广告学岗位工作中找不到事情做，不能得到锻炼的目的，但我迅速从自身出发寻找原因，和同事交流，认识到自己的不足，以至于迅速的转变自己的角色和工作定位。为使自己尽快熟悉工作，进入角色，我一方面抓紧时间查看相关资料，熟悉自己的工作职责，另一方面我虚心向领导、同事请教使自己对广告学岗位工作的情况有了一个比较系统、全面的认知和了解。根据广告学岗位工作的实际情况，结合自身的优势，把握工作的重点和难点， 尽心尽力完成广告学岗位工作的任务。两个月的实习工作，我经常得到了同事的好评和领导的赞许。

　　三、转变角色，以极大的热情投入到工作中。

　　从大学校门跨入到广告学岗位工作岗位，一开始我难以适应角色的转变，不能发现问题，从而解决问题，认为没有多少事情可以做，我就有一点失望，开始的`热情有点消退，完全找不到方向。但我还是尽量保持当初的那份热情，想干有用的事的态度，不断的做好一些杂事，同时也勇于协助同事做好各项工作，慢慢的就找到了自己的角色，明白自己该干什么，这就是一个热情的问题，只要我保持极大的热情，相信自己一定会得到认可，没有不会做，没有做不好，只有你愿不愿意做。转变自己的角色，从一位学生到一位工作人员的转变，不仅仅是角色的变化，更是思想观念的转变。

　　四、发扬团队精神，在完成本职工作的同时协同其他同事。

　　在工作间能得到领导的充分信任，并在按时完成上级分配给我的各项工作的同时，还能积极主动地协助其他同事处理一些内务工作。个人的能力只有融入团队，才能实现最大的价值。实习期的工作，让我充分认识到团队精神的重要性。

　　团队的精髓是共同进步。没有共同进步，相互合作，团队如同一盘散沙。相互合作，团队就会齐心协力，成为一个强有力的集体。很多人经常把团队和工作团体混为一谈，其实两者之间存在本质上的区别。优秀的工作团体与团队一样，具有能够一起分享信息、观点和创意，共同决策以帮助每个成员能够更好地工作，同时强化个人工作标准的特点。但工作团体主要是把工作目标分解到个人，其本质上是注重个人目标和责任，工作团体目标只是个人目标的简单总和，工作团体的成员不会为超出自己义务范围的结果负责，也不会尝试那种因为多名成员共同工作而带来的增值效应。

　　五、存在的问题。

　　几个月来，我虽然努力做了一些工作，但距离领导的要求还有不小差距，如理论水平、工作能力上还有待进一步提高，对广告学岗位工作岗位还不够熟悉等等，这些问题，我决心实习报告在今后的工作和学习中努力加以改进和解决，使自己更好地做好本职工作。

Eradication of small advertisements - Part 4

　　In the blink of an eye, two months of internship is coming to an end, looking back on these two months of internship work, I have a deep feeling and a lot of harvest. These two months, in the leadership and colleagues care and guidance, through my own unremitting efforts, I have learned a life of rare work experience and social insight. I will summarize from the following aspects of advertising job internship this time their own experience and insights:

　　I. Study hard, combine theory with practice, and constantly improve their working ability.

　　In the process of internship in advertising jobs, I always take learning as an important way to obtain new knowledge, master methods, improve ability, problem solving and methods, and effectively do to use theory to arm the mind, guide practice, and promote work. Ideas on the positive enterprising, active use of their existing knowledge in social practice, in practice can also test the usefulness of knowledge. In these two months of internship work to my greatest feeling is: we learned a lot of theoretical knowledge in school, but rarely used in social practice, so that the theory and practice is greatly disconnected, so that in the future learning and life can not find the direction, can not be applied to learning. At the same time, in the work of continuous learning is also an effective way to make up for their own shortcomings. The information age, changing rapidly, society is changing, people are also changing, so you do not learn a day, you will be out of date. Through these two months of internship, and combined with the actual situation of advertising jobs, seriously study the work of the advertising jobs of various policy systems, management systems and work regulations, so that the difficulties in the work of the most powerful solution to the weapon. Through the study of these work regulations so that I further deepen the understanding of the work, can be pragmatic to carry out the work.

　　Secondly, we should focus on our work and perform our duties with dedication.

　　In the advertising science post work I all in a serious and responsible attitude to each job. Although the beginning of the lack of experience and insufficient understanding, feel that in advertising post work can not find things to do, can not get the purpose of exercise, but I quickly from their own to find the reasons, and colleagues to exchange, recognize their own shortcomings, so that a rapid transformation of their roles and work positioning. In order to familiarize myself with the work as soon as possible, into the role, I on the one hand, seize the time to check the relevant information, familiar with their own work responsibilities, on the other hand, I am modest to the leadership, colleagues, so that I have a more systematic and comprehensive knowledge and understanding of the work of the advertising position. According to the actual situation of advertising jobs, combined with their own advantages, to grasp the key points of the work and difficulties, and do their best to complete the task of advertising jobs. Two months of internship work, I often get the praise of colleagues and leaders.

　　Thirdly, change your role and devote yourself to your work with great enthusiasm.

　　From the university gate across to the advertising position jobs, at first I have difficulty in adapting to the role of the change, can not find problems, so as to solve the problem, that there is not much to do, I have a little disappointment, the beginning of the ` enthusiasm a little bit faded, and can not find the direction at all. But I still try to maintain that enthusiasm at the beginning, want to do useful things attitude, and constantly do some chores, but also the courage to assist colleagues to do a good job, slowly find their roles, understand what they should do, this is a question of enthusiasm, as long as I maintain great enthusiasm, I believe that I will be recognized, no will not do, no do not do well, only if you are willing to do it. Transform their roles, from a student to a staff member of the transformation, not only is the role of change, but also a change in mindset.

　　Fourth, to promote team spirit, in the completion of their own work at the same time synergize with other colleagues.

　　In the workplace can get the full trust of the leadership, and on time to complete the superior assigned to me the work at the same time, but also proactively assist other colleagues to deal with some of the housekeeping work. Individual ability can only realize the greatest value when it is integrated into the team. The work during the internship period makes me fully realize the importance of team spirit.

　　The essence of a team is to make progress together. Without common progress and mutual cooperation, the team is as scattered as a piece of sand. Mutual cooperation, the team will work together and become a strong collective. Many people often confuse team and work group, in fact, there is an essential difference between the two. Good work groups, like teams, are characterized by the ability to share information, ideas and creativity, to make decisions together to help each member do a better job, and to reinforce individual work standards. However, a work group is essentially a group that breaks down work goals to individuals, and is essentially focused on individual goals and responsibilities; work group goals are simply the sum of individual goals, and members of a work group will not be held accountable for results beyond their own obligations, nor will they try to realize the value-added effect that comes from having multiple members working together.

　　V. Problems.

　　A few months, although I try to do some work, but there is still a small gap from the requirements of the leadership, such as the level of theory, the ability to work to be further improved on the work of the advertising position is not familiar enough and so on, these problems, I am determined to internship report in the future work and study efforts to improve and solve the problem, so that I can better do their jobs.

铲除小广告的心得体会 篇5

　　阴差阳错地，我在这个暑期去了一家广告公司当实习生。怀着多学习的心态奔着写文案的的目的开始了我人生中第一次认真的实习。写了一星期的文案后，公司的一个小业务因病请了个长假，而我因为比较清闲来到业务部打打下手。

　　公司算是小型的创业公司，数数人数，4个设计师一个设计总监，3个业务。本来我们在一个比较宽敞的地方办公，谁知搬公司这样的大事竟被我只实习一个月的实习生遇上了。而我跟着业务搬到了新办公室，坐在一间房里，哪能不聊天呢，不用一两天，我刚来时的陌生感和尴尬感顿时全无。再加上，前两天，也是阴差阳错之下，陪另一个同事去看医生，更是增进了我与同事之间的'感情。我也了解到，作为一位新人融入公司，沉默固然重要，和同事要熟悉起来还是要学会主动一点，因为不是每个公司都如此和谐的。

　　熟悉起来后，同事之间的悄悄话自然有了。这就让我想起大学时与室友们相处的过程。同样是从互相认识到互相熟悉，紧接着就有了悄悄话了。那时候的我在相处时脑子是毫无思考的过程，全凭喜好做事。喜欢的我笑着脸，讨厌的明显摆在脸上，最后和室友、同学的关系似乎没有想象中的和谐。所以，大学这个小社会还是能教会我一点东西的，现在我真真正正面对社会，不再屏喜好处事，我更多选择沉默与观察。

　　而最后，我还是认为，在为人处事中，真诚比任何套路更加难能可贵。

Eradication of small advertisements - Part 5

　　By mistake, I went to an advertising agency as an intern this summer. With the intention of learning more, I started my first serious internship in my life with the purpose of writing copy. After a week of copywriting, one of the company's small businesses took a long vacation due to illness, and I came to the business department to work as an assistant because I was relatively free.

　　The company is considered a small startup, counting the number of people, 4 designers, a design director, 3 business. Originally we were in a more spacious place office, who knew that moving the company such a big event was only one month of my internship intern encountered. And I followed the business moved to the new office, sitting in a room, which can not chat it, without a day or two, I just came to the sense of strangeness and embarrassment all of a sudden. Plus, two days ago, also by mistake, accompanied another colleague to the doctor, but also to enhance the 'feelings between me and my colleagues. I also learned that, as a newcomer to the company, silence is important, and colleagues to familiarize themselves with or learn to take the initiative, because not every company is so harmonious.

　　It's natural to have whispers between coworkers as you get acquainted. This reminds me of the process of getting along with roommates in college. Again, we went from knowing each other to getting to know each other, and then there were whispers. At that time, my brain is no thinking process when we get along, all according to preferences. I smiled at the ones I liked, and the ones I hated were obvious on my face, and in the end, my relationship with my roommates and classmates didn't seem as harmonious as I thought it would be. So, the university this small society can still teach me a little something, now I really face the society, no longer screen preferences, I choose more silence and observation.

　　And in the end, I still think that sincerity is more valuable than any ruse in dealing with people.

铲除小广告的心得体会 篇6

　　近日有幸被一家传媒公司的董事长，当地一位有名的广告策划人看中，有机会参与了由当地市政府、市人防办组织的“人防宣传周”大型活动策划案的撰写。其实该前辈大概也是因为他当时突发奇想，而且又太忙，所以想验验我这个每天晃来晃去的小破孩儿，到底能不能折腾出点名堂来。呵呵~~

　　不论怎样，非常感谢他给的这次机会!方案成败在其次，学习锻炼是关键!

　　方案准备从前期的大量阅读了人防知识、人防宣传的重要意义和全国各地的成功个案，到后来规划整体思路，结合当地实际情况，保证在新颖、出色、不出格的前提下列出了一系列可行性较高的宣传活动，再到后期的反复研究、修改、完善直到完成，共用了五天的时间。

　　这期间的过程，让我感觉到真正的工作的快乐。同时也提醒我，原本喜欢的东西不要轻易丢弃，要继续努力，深入研究、学习。记得一位著名的报业总裁说过：“做报纸，就要做一厘米宽，一公里深的服务”，我在这里引申一下大师的话：做广告策划，就要做一厘米宽，一公里深的功夫。

　　以下是国内一位著名广告策划人关于广告媒略所列出的几点观点，我认真学习、总结了一下，引用了他的标题，做了些我自己的理解。

　　◇把创意装进抽屉里

　　策略是抽屉。如一个大柜子，按照功能和用途被分为文具区、书籍区、衣帽去、杂物区等等。而创意和策略是珠联璧合的兄弟，只有按照策略的要求规矩合适的放入抽屉的创意，才是好创意，否则再精彩，不能对号入座也无济于事。

　　◇钻进你的脑子

　　广告是以人为中心，围绕人、研究人的一门学问。心理学的.研究对广告人来说至关重要。所以兵家常说：“知己知彼，方能百战百胜”。我是孙悟空那根百变金箍棒，钻进你的脑子，知道你的七情六欲、喜怒哀乐，然后给你，你最需要的。

　　◇信不信由我

　　这个标题狂妄了些。不过，信不信到底由谁?广告人说了算。我的广告有理有据，至情至深，真诚感人，你说你不信我?

　　◇带你走进我的感觉

　　我的目的在身后，你看不到。我戴着美丽面纱，来感染你，让你高兴、让你难过，让你跟着我的感觉一直走。呵呵，这个题目真阴险。不过，言归正传，能否把消费者带进你的感觉，格调、气氛的营造那是“相当”的重要。

　　◇痛并快乐着

　　遵守这世俗中的成规、习惯去做广告，会痛，因为客户没饭吃，你也很快会没饭吃。不按常理出牌，但“拳”出的“诡秘多端”、招招精彩，会快乐，因为客户有钱赚，你也有钱赚，皆大欢喜。

　　◇抓住你的眼睛

　　这是个广告的时代，铺天盖地的广告如同闹市中熙攘攒动的人群，你，如何脱颖而出?让你的观众第一眼就看到你并且爱上你?在第一时间，抓住消费者的眼球，让“一见钟情”在广告中大放异彩。

Eradication of small advertisements - Part 6

　　Recently, I was fortunate to be the chairman of a media company, a famous local advertising planner, the opportunity to participate in the local municipal government, the municipal human defense office organized by the "Human Defense Awareness Week" large-scale activities planning to write. In fact, the seniors probably because he was a whim, and too busy, so I want to test me this every day hanging around the small child, in the end, can not toss out a bit of fame. Oh~~

　　Regardless, thank him so much for this opportunity! The success or failure of the program is secondary to the learning exercise!

　　The preparation of the program started from reading a lot of knowledge about human defense, the importance of human defense publicity and successful cases all over the country, to planning the overall idea, combining with the actual situation of the local community, to ensure that a series of highly feasible publicity activities are listed under the premise of novelty, excellence, and not out of the ordinary, and then to the later stage of repeated research, modification, and refinement until the completion of the program, which took a total of five days.

　　The process during this period makes me feel the joy of real work. At the same time, it also reminds me that what I originally liked should not be easily discarded, but should continue to work hard and study and learn in depth. I remember a famous newspaper president said: "To be a newspaper, you have to do a centimeter wide and a kilometer deep service", and I would like to extend the master's words here: To be an advertising planner, you have to do a centimeter wide and a kilometer deep work.

　　The following is a famous domestic advertising planner on advertising media strategy listed a few points, I carefully study, summarize, quoted his title, do some of my own understanding.

　　◇Packing ideas into drawers

　　The strategy is drawers. Such as a large cabinet, according to the function and use is divided into stationery area, book area, coat and hat to go, miscellaneous area and so on. And creativity and strategy is the brotherhood of the jewel, only in accordance with the requirements of the strategy rules appropriate into the drawer of creativity, is a good idea, otherwise again wonderful, can not be right into the seat will not help.

　　◇Beating into your brain

　　Advertising is a study centered on, around, and about people. Psychological . Research is crucial for advertisers. That's why soldiers often say: "Know yourself and know your enemy, then you can win a hundred battles." I am the Monkey King that a hundred variations of the golden rod, drilling into your brain, know your seven feelings, six desires, joys and sorrows, and then give you, what you need most.

　　Believe it or not.

　　That's a bit of a wild headline. But, believe it or not, who really does? Advertisers have the final say. My advertisement is justified, sincere and touching, do you think you don't believe me?

　　◇Take you into my feelings

　　My purpose is behind me, you can't see it. I wear a veil of beauty to infect you, to make you happy, to make you sad, to make you follow my feelings all the way. Oh, that's a sinister title. However, to get back to the point, whether you can bring consumers into your feelings, style, atmosphere creation that is "quite" important.

　　◇Pain and pleasure

　　Comply with the secular rules, habits to advertise, will be painful, because the customer does not eat, you will soon be out of food. Not according to common sense, but the "fist" out of the "secretive", moves wonderful, will be happy, because the customer has money to earn, you also have money to earn, all happy.

　　◇Catch your eyes

　　This is an era of advertising, the advertisements are like the bustling crowd in the downtown, you, how to stand out? How do you stand out? How do you make your audience fall in love with you at the first sight? In the first time, to catch the eye of consumers, so that "love at first sight" in the advertisements shine.

铲除小广告的心得体会 篇7

　　伟人曾经说过“实践是检验真理的唯一标准”，作为一名广告学专业的学生，在经历了大学四年的理论学习之后必须接受一段时期的实践才能成为一名合格的广告人。广告业对于实践技能的.要求不亚于其他任何行业，因此传统的纸上谈兵已经不能适应社会和行业对于广告学毕业生的严厉要求，因此学校给我们中文系03级广告班安排了两个月的毕业实习，这次实习让从未正式接触社会的我收获颇丰。现就本次实习中的经历、内容、成果、经验得失、感性认识和理性思考作简单总结。

　　一、实习概述

　　20xx年1月6日到12月26日，我在咸阳广播电视报社广告部进行了为期8周的毕业实习，由于所学知识与实践的差距，我只能从事一些琐碎的日常事务，但是报社领导和同组同学给了我很大的帮助和支持，使我在这次实习中学到了很多知识，也发现了自身的不足，广告部老师们认真、严谨的从业风格，冷静、执着的思维方式，亲切友善的待人接物，和谐友爱的工作氛围等，给我留下了很深的印象，这些收获将会使我终生受益。

　　《咸阳广播电视报》是陕西省出版总社主管、咸阳市广播电视台主办的一份行业性的杂志式彩版报纸，每期20版，发行量已逾5万份。报道侧重咸阳市委市政府的中心工作、广播电视系统的改革与发展以及咸阳厚重的历史积淀和源远流长的民风民俗。在广告营销和主题策划上具务了一定专长和实务，可以为客房提供高水准、全方位的综合服务。报纸品位高雅，个性鲜明，雅俗共赏，图文并茂。

　　二、实习经历、内容、成果、经验得失在实习中，广告部刘主任给了我很多次实践的机会，主要从事了以下工作：

　　1、广告设计实习的第一周在刘主任的指导下，我和同组同学共同完成了“119消防宣传特刊”的策划设计。刚接到这个任务我们都很茫然，但是任务必须完成，所以我们将平时课堂上学习到的设计知识运用于实践操作中，遇到难的或不懂的就问人，这使我受益良多。在实习中我们还完成了咸阳祥力房地产有限公司企业形象宣传册的设计工作，在刘主任的帮助下，我们发挥集体智慧出色的完成了这项工作。在工作的过程中我学到了一些绘图的小技巧，在图片处理过程中使用几个小技巧，确实可以达到事半功倍的效果，在刘主任的帮助下，我的Photoshop和CorelDraw水平有了不少的提高。在对图片处理的过程中，知道画面的整体构图和色彩运用的技法，明白了制作满意的画面效果，不单要靠自己对色彩的感觉，还需遵循一定的构图规律，熟悉一些处理技巧。

　　2、广告调查在实习中我和同组同学进行了咸阳市房地产业的市场调查，由于实践经验的欠缺我没有很好的完成这项工作，但是从其他同学那里却学到了关于市场调查的很多知识，明确了自己的不足，对于以后的工作积累了十分珍贵的经验。

　　3、广告策划、文案我们本身学的就是广告学理论，侧重于广告的整体创意和广告文案的写作，因此在实习中刘主任给我们布置了很多广告策划文案写作的工作，使我学到了很多书本上没有的知识。主要完成了思源新村(房地产项目)的文案写作、“消防宣传手册”策划案、“网吧整治宣传手册”策划案、飞利浦电视机礼泉县促销活动策划方案等策划文案工作。我以前觉得文案就是有韵味，有艺术美感，像散文诗一样，现实是受众不是来看散文诗的，他们要的是实实在在的利益，但我一直觉得文案中出现这些就会写得像说明文一样，没有艺术美感，不是我想象中的文案。由此我意识到课堂书本上的经典广告文案与现实的广告实务还是有距离的，只有美感的文案并不能称作好文案，只有能产生销售力的文案才是务实的文案，才是好文案。

　　4、新闻采访报道实习中正值119消防宣传日，因此刘主任派所有同学到咸阳市各个消防宣传活动现场进行采访并写出采访报道。由于以前从未接触过新闻采访工作，所以只有将《新闻学》课本上的知识运用于实践中，进行此次采访报道，事后和其他同学共同完成采访报道一篇，发表于《咸阳广播电视报》，这次活动让我真正的感受到了新闻采访的魅力，使我更加喜欢新闻行业，对新闻事业有了新的认识。

　　5、广告业务在实习期间，我从事了一定的广告业务工作，让我真正的了解到一名合格的业务员不是那么容易做的，从事业务这一行业需要掌握很多知识，我总结了以下心得：

　　1〉对业务员来说，销售学知识无疑是必须掌握的，没有学问作为根基的销售，只能视为投机，无法真正体验销售的妙趣。

　　2〉一次成功的推销不是一个偶然发生的故事，它是学习、计划以及一个业务员的知识和技巧运用的结果。

　　3〉推销完全是常识的运用，但只有将这些为实践所证实的观念运用在“积极者”身上，才能产生效果。

　　4〉一鸣惊人的成绩之前，必先做好枯燥乏味的准备工作。

　　5〉为帮助客户而销售，而不是为了提成而销售。

　　6〉热情面对工作——让每一次推销的感觉都是：这是最棒的一次。在短暂的实习过程中，我深深感觉到自己所学知识的有限和在实践过程中的专业素质的欠缺。在刚开始的一段时期内，我对一些事情常常是无从下手，茫然不知所措，接触到了实际才知道与现实间的差距。

　　“知耻而后勇”，这让我决心在接下来的学习中努力提高个人专业知识，联系专业实际，做好一名广告学子。

　　三、感性认识和理性思考

　　1、对于广告的认识和思考首先，广告并不是一个潇洒的行业，不像罗斯福说“不做总统便做广告人”那般轻松。在中国，广告作为一个行业，发端于上世纪的七八十年代，是舶来品。目前，广告在中国虽呈现蓬勃发展之势，但事实并不与我们所看到的一致，在中国广告迅速发展的背后隐藏着一些痼疾;在亚洲，只有新加坡的广告最具潜力，天真，大胆率性，相比较而言，中国广告则受到诸多限制，顾忌太多，以致很少有大作出现;再者，外国广告公司纷纷进入中国抢占市场，中国广告受到巨大的冲击。在这样的境况下，作为广告学子，我能做的就是冲破观念的束缚，用新鲜的创意为中国的广告注入新的血液。

　　其次，我深深的体会到拥有丰富的知识是广告文案撰写人员的必备素质，这样写起文案才会信手拈来、一气呵成。所以，回到学校后，我还仍有很多书要看，很多东西要学。再者，广告行业是一个需要不断创新的行业，我个人认为广告人不仅要有专攻而且还要博闻强识。广告要引导市场，如果广告制作者的思维跟不上市场趋势，那么广告的引导作用也就无从谈起了。

　　2、对于报纸媒介现状的思考报纸作为一个成熟的媒介，目前已经处于自身的衰落期。无论是发行还是广告经营，都处于一种相对饱和的发展程度，并逐渐呈现下降趋势。报纸已经正式进入了微利时代。无论是自身的生命轨迹还是新兴媒介的冲击，报纸无疑是处于危机当中。但是，这种危机并不会像想象的那样导致报纸消亡。从报纸自身的角度来看，报纸作为一个成熟的媒介，其盈利模式呈现的是发行量的螺旋现象。其基本的运作模式是：廉价销售——扩大发行——吸引广告客户——从广告中赢取可观收入——用于报纸的再生产(刺激发行量进一步上升)。

　　目前，报业竞争激烈，同质化报纸较多，很多报纸采取廉价销售战略争取高发行量，但客观上放弃了发行利润，增大了单纯依靠广告盈利的风险。报纸经营进入了微利时代。并且一些报纸的广告收入主要依靠一些支柱产业，如汽车、房地产等，一旦这些产业有风吹草动，报纸的广告收入就会急剧下降。这实际上是暴露出了报纸经营模式上的缺点即广告结构单一、经营风险大

　　四、总结实习期间，得到了报社领导、老师及同学的帮助和支持，肝胆相照，未敢相忘。实习结束了，回过头整理这些天的经历和感受，其中，给我最大的感觉就是：

　　1、机会永远属于有准备的人，做任何事情都需要有坚韧的意志和不怕吃苦的精神。

　　2、术业有专攻，是永不改变的硬道理。作为广告人必须具备专业的理论知识和职业素养。

　　3、学做事更要学做人，崇高的人格魅力是成就事业的重要基石。

　　4、细节决定成败。

Eradication of small ads experience Part 7

　　The great man once said "practice is the only standard for testing the truth", as an advertising student, after four years of theoretical study in the university must accept a period of practice to become a qualified advertising. The advertising industry for practical skills. Requirements of the advertising industry for practical skills is no less than any other industry, so the traditional paper has not been able to adapt to the society and the industry for advertising graduates of the stringent requirements, so the school to the Chinese Department of 03 advertising class arranged a two-month graduation internship, the internship has never formally contacted the community, I gained a lot. This internship has made me gain a lot from never formally contacting the society. Now I would like to make a brief summary of the experience, content, results, experience, perceptual understanding and rational thinking of this internship.

　　I. Overview of the internship

　　January 6, 20xx to December 26, I was in Xianyang Radio and Television Newspaper Advertising Department for a period of eight weeks of graduation internship, due to the gap between the knowledge I have learned and practice, I can only be engaged in some trivial day-to-day affairs, but the leadership of the newspaper and the same group of students gave me a great deal of help and support, so that I learned a lot of knowledge in the internship, but also found their own shortcomings, advertising department teachers seriously, Teachers of the advertising department's serious, rigorous style of practice, calm, persistent way of thinking, friendly treatment of people, harmonious and loving working atmosphere, etc., which left a deep impression on me, and these gains will benefit me throughout my life.

　　Xianyang Radio and Television Newspaper is an industry-oriented magazine-style color newspaper under the supervision of Shaanxi Provincial Publishing House and sponsored by Xianyang City Radio and Television Station, with 20 pages in each issue and a circulation of more than 50,000 copies. It focuses on the central work of the municipal government of Xianyang, the reform and development of the radio and television system, as well as the rich history of Xianyang and its long history of folk customs. With certain expertise and practice in advertising and marketing and theme planning, the newspaper can provide high-level, all-around comprehensive services for guest rooms. The newspaper is of high grade, distinctive personality, appreciated by both the common and the common, and illustrated.

　　Second, the internship experience, content, results, experience gains and losses in the internship, advertising department director Liu gave me many times the opportunity to practice, mainly engaged in the following work:

　　1, advertising design internship in the first week under the guidance of Director Liu, I and my fellow students to complete the "119 fire publicity special issue" planning and design. Just received this task we are very confused, but the task must be completed, so we will usually learn in the classroom design knowledge applied to the practical operation, encountered difficult or do not understand to ask people, which makes me benefit a lot. In the internship we also completed the Xianyang Xiangli Real Estate Co., Ltd. corporate image brochure design work, in the director of Liu's help, we play the collective wisdom to complete the work. In the process of work I learned some drawing skills, in the process of image processing using a few tips, you can really achieve twice the result with half the effort, in the director of Liu's help, my Photoshop and CorelDraw level has improved a lot. In the process of image processing, I know the overall composition of the picture and the use of color techniques, and understand that the production of satisfactory picture effects, not only rely on their own sense of color, but also need to follow certain compositional rules, familiar with some processing techniques.

　　2, advertising survey in the internship I and the same group of students in the real estate industry in Xianyang City, market research, due to the lack of practical experience I did not do a good job of this work, but from other students have learned a lot of knowledge about the market research, clear their own shortcomings, for the work of the future has accumulated very valuable experience.

　　3, advertising planning, copywriting our own study is the theory of advertising, focusing on the overall creativity of advertising and advertising copywriting, so in the internship director Liu gave us a lot of advertising planning copywriting work, so that I learned a lot of knowledge that is not in the books. Mainly completed the Siyuan New Village (real estate projects) copywriting, "fire brochure" planning, "Internet cafe rectification brochure" planning, Philips TV Liquan County promotional activities such as planning copywriting work. I used to think that copywriting is to have flavor, artistic beauty, like a prose poem, the reality is that the audience is not to see the prose poem, they want to be a real benefit, but I have always felt that these appear in the copywriting will be written like a description of the same, there is no artistic sense of beauty, is not the copywriting in my imagination. From this, I realized that the classic advertising copy in the classroom books and the reality of advertising practice is still a distance, only the beauty of the copy can not be called good copy, only the copy that can produce sales force is pragmatic copywriting, is a good copywriter.

　　4, news interviews in the internship is 119 fire propaganda day, so director Liu sent all the students to Xianyang City, the fire propaganda activities to interview and write interviews. As never before contacted the news interview work, so only the "journalism" textbook knowledge used in practice, the interview report, after the interview with other students to complete an interview report published in the "Xianyang Radio and Television Newspaper", this activity allows me to really feel the charm of the news interviews, so that I like the news industry, the news career has a new understanding.

　　5, advertising business during the internship, I engaged in a certain advertising business work, so that I really understand a qualified salesman is not so easy to do, engaged in the business of this industry needs to master a lot of knowledge, I summarize the following insights:

　　1〉 For salesmen, sales knowledge is undoubtedly must master, no learning as the foundation of the sales, can only be regarded as speculation, can not really experience the fun of sales.

　　2〉 A successful sales pitch is not a story of chance, it is the result of learning, planning and the use of a businessman's knowledge and skills.

　　3) Salesmanship is purely the application of common sense, but it can only be effective if these proven concepts are applied to the "motivated".

　　4〉 A hit of achievement must be preceded by tedious preparation.

　　5) Sell for the sake of helping customers, not for commission.

　　6〉 Face the work with enthusiasm - make every sales pitch feel like: this is the best one. In the short internship process, I deeply feel the limited knowledge I have learned and the lack of professional quality in the process of practice. In the beginning of a period of time, I often have nothing to do with some things, bewildered and overwhelmed, contact with the actual only to know the gap between the reality.

　　"Knowing the shame and then courage", which makes me determined to strive to improve my personal professional knowledge in the next study, contact the professional reality, do a good job as a student of advertising.

　　III. Perceptual awareness and rational thinking

　　1, for the understanding of advertising and thinking first of all, advertising is not a dashing industry, unlike Roosevelt said "not to be the president, then advertisers" that easy. In China, advertising as an industry started in the 1970s and 1980s, and is an imported product. At present, advertising in China has shown a booming trend, but the fact is not consistent with what we see, behind the rapid development of advertising in China hides a number of chronic diseases; in Asia, only Singapore's advertising has the most potential, naive, bold and forthright, compared to China's advertising is subject to a number of limitations, too many scruples, so that very few masterpieces; furthermore, foreign advertising companies have entered China to seize the market! In addition, foreign advertising companies have entered China to seize the market, and Chinese advertising has suffered a huge impact. In such a situation, as an advertising student, what I can do is to break through the conceptual constraints, with fresh ideas for China's advertising injection of new blood.

　　Secondly, I deeply appreciate that having a wealth of knowledge is a necessary quality of advertising copywriters, so that writing copy will be at hand, a breath of fresh air. Therefore, after returning to school, I still have a lot of books to read and a lot of things to learn. Furthermore, the advertising industry is an industry that requires constant innovation, I personally believe that advertisers should not only specialize but also be knowledgeable. Advertising should guide the market, if the advertiser's thinking can't keep up with the market trend, then the guiding role of advertising is out of the question.

　　2, for the newspaper media status quo thinking newspaper as a mature medium, is now in its own decline. Whether it is distribution or advertising operations, are in a relatively saturated degree of development, and gradually showing a downward trend. Newspaper has officially entered the micro-profit era. Whether it is their own life trajectory or the impact of emerging media, newspapers are undoubtedly in crisis. However, this crisis will not lead to the demise of newspapers as imagined. From the newspaper's own point of view, the newspaper as a mature medium, its profit model presents the spiral phenomenon of circulation. Its basic mode of operation is: cheap sales - expanding circulation - attracting advertisers - winning considerable income from advertisements -used to reproduce the newspaper (stimulating further rise in circulation).

　　At present, the newspaper industry is highly competitive, more homogenized newspapers, many newspapers adopt cheap sales strategy to fight for high circulation, but objectively give up the circulation of profits, increasing the risk of relying solely on advertising profits. Newspaper business has entered a micro-profit era. And some newspapers' advertising revenue mainly relies on some pillar industries, such as automobiles, real estate, etc., once these industries have a breeze, the newspaper's advertising revenue will drop sharply. This actually exposes the shortcomings of the newspaper business model, i.e., a single advertising structure and high business risk.

　　Fourth, summarize the internship period, got the newspaper leadership, teachers and students' help and support, liver and gall bladder, did not dare to forget. The end of the internship, looking back to organize the experience and feelings of these days, which, to me, the biggest feeling is:

　　1, the opportunity always belongs to the prepared person, do anything need to have a tough will and not afraid of suffering spirit.

　　2, the art of specialization, is never change the hard truth. As an advertiser must have professional theoretical knowledge and professionalism.

　　3, learning to do more to learn to be a person, noble personality is an important cornerstone of the cause of achievement.

　　4. Details determine success or failure.

铲除小广告的心得体会 篇8

　　今年寒假，我在xx广告公司里实习了两个星期，09年金融风暴波及全世界，对我们的生活产生了巨大影响，日益严峻的就业形势，对我们面临毕业的大学生是一个巨大的挑战，也是一个很大的压力。

　　这次寒假实习，我把精力主要集中于与广告有关的工具软件上，因为在学校，老师不止一次对我们强调实践的重要性、强调技能的重要性。在当今社会形势下，学历并不能作为评价一个人的唯一标准，而当今社会更加注重人们的技能与能力。所以，我对photoshop、3dmax、adobe等系列软件有了一个初探，熟悉这些与广告制作有关的软件，亲自动手参与到公司的广告制作上，给了我很大的锻炼。同时，不光是学习制作，我还承担起了帮助公司给客户交送广告作品的任务，主要是一些平面广告作品，例如海报、横幅、大型背景、灯箱等等，与工人们一起组装大型的灯箱和广告牌。学到了学校不能给予的知识的同时，又增添了我的社会实践经验，这些都给予了我很大的帮助，为我今后步入社会增加了许多经验。

　　先从软件的学习上说起吧，我学习的重点软件是photoshop，因为广告公司里。许多广告平面设计和制作都是由photoshop来完成的，因此我首先熟悉了一下基本的操作，公司还派了韦师傅来教我，师傅一开始并没有带着我工作，而是叫我先在photoshop上制作一件作品，仗着以前学过一点专业知识，我按着师傅的要求，兴致勃勃的操作起来，一个小时过去了，我却发现连第一个要求都没达标，以前的知识在实践中却不那么好使，连连碰壁的我只好求教师傅，他对我说我：“很多大专甚至中专的学生都对photoshop了如指掌，比你们这些大学生强多了”，我很是惭愧，原来韦师傅就是大专毕业，这让我对大专的职业教育有了新的看法，也让我更加意识到现今社会竞争的激烈。后来，师傅手把手教我操作photoshop的技巧，不仅帮我复习了以往的知识，也让我学会了很多操作手法。

　　接下来的几天，我在师傅身旁跟着他学习制作广告作品，每天一大早，师傅就拿着工作单查看今天的工作任务，在制作的过程中还不时的与客户保持电话联系，师傅和我说，制作一件广告平面作品，自己的创意和兴趣固然很重要，但是一定要在客户的指定范围内，切不可随心所欲的按自己的喜好来制作，一切要以客户的利益为准，“客户要我们怎么做，我们就怎么做”。不过在制作过程中还要随机应变，根据具体情况与客户协商作品的风格、样式、表现手法等，这是一整套看似简单，但操作起来复杂的工作流程。听了师傅的这番讲解，我初步了解了广告作品从设计到完成的一系列过程，也加深了对广告行业的认识，虽然只是一个小小的广告公司，却给我好好上了一课。

　　跟着师傅几天了，终于能让我自己独立练习了，先是模仿师傅以前的历史作品，然后是制作些简单的作品，例如铜牌、横幅、简单的海报，不过别看这些东西简单，其实制作都是有严格规定的，长、宽、高、规格、比例、字体等，一样都不得有偏差，这项任务既考验耐心又锻炼技术。实习的时间过得真的很快，转眼一个星期过去了，第二个星期的星期一，我终于可以正式为客户制作广告作品了，这让我激动不已。任务是：制作一张婚宴座次排放表，样式没有特别的要求，喜庆吉祥就行。于是，我上网下了好几个婚庆模板，选择了一个最好的开始修改制作，利用photoshop做出花纹图案和桌子的简图，再将桌子按顺序一一排好，点缀上吉祥漂亮的花纹，再将背景修改一下，打上文字，最后就完工了。送交到师傅那，他看了看，对我说还有很多错误，我很惊讶，明明我很努力认真的制作，怎么还有瑕疵那？师傅对疑惑的我指出了几点错误。

　　首先，最大的错误就是婚宴桌子的排放，我对婚宴啊什么的，这些风俗和讲究不是很熟悉，桌子的排放应该按照主桌、家人、亲戚、朋友等依次排列，要有先后和尊卑，朝向和桌子的摆放组合也很有讲究，朝向就是要选个吉利的方向，桌子的摆放有很多组合，要根据主办方的要求和桌子的数目，进行精致的组合摆放。

　　第二，就是我的海报做的还是不够精纯，有些地方不够仔细美观，而且没有标注桌子的序号，也没有加上酒店的标识，这些都是要注意的。经过师傅的指点，大改了一番后，终于完成了。这件事也让我知道，光是学好广告的专业知识是远远不够的，广告是涉及社会各个方面的社会科学，包括了很多专业以外的知识，例如经济、营销等，在学好专业知识的基础上，还要扩展自己的社会经验和各方面的知识，把知识学杂了，成为一个“杂家”，对今后的工作是很有帮助的。

　　我不光在实习单位学习photoshop，还在回家后试着熟悉其他软件，3dmax、adobe等系列软件我都亲手使用了一下。不过，要把这么多软件学好学精，不是件容易的事，只能选择其中对我专业最有用处的几款软件，努力的学习着操作技巧。我不仅在实习单位跟着师傅学习制作广告，有时还给客户送货，使我对广告市场也有了初步的认识，结合书本知识亲身经历了广告公司与客户间的合作、接洽，真正让我在理论与实践中获取实习经验，为我积累了珍贵的实习经历和社会经验。

Eradication of small ads experience Part 8

　　This year's winter vacation, I interned in the xx advertising company for two weeks, 09 financial turmoil rippled around the world, had a huge impact on our lives, increasingly severe employment situation, we are facing the graduation of college students is a huge challenge, but also a lot of pressure.

　　In this winter vacation internship, I focused my energy mainly on the tools and software related to advertising, because in school, our teachers emphasized to us more than once the importance of practice and the importance of skills. In today's social situation, education cannot be the only standard to evaluate a person, but today's society pays more attention to people's skills and abilities. Therefore, I have a first exploration of photoshop, 3dmax, adobe and other series of software, familiar with these software related to the production of advertising, hands-on participation in the company's advertising production, gave me a great exercise. At the same time, not only learning production, I also took on the task of helping the company to deliver advertising works to customers, mainly some print advertisements, such as posters, banners, large-scale backgrounds, light boxes, etc., and assembled large-scale light boxes and billboards together with workers. I have learned knowledge that can not be given in school, and at the same time, I have increased my social practice experience, which has helped me a lot, and added a lot of experience for me to enter the society in the future.

　　First from the software learning on it, I learn the focus of the software is photoshop, because the advertising company. Many advertising graphic design and production are completed by photoshop, so I first familiarized myself with the basic operation, the company also sent master Wei to teach me, the master did not take me to work at the beginning, but asked me to produce a work in photoshop first, by virtue of the previous learned a little expertise, I press the master's requirements, the operation of the excitement, an hour! The past, I found that even the first requirements are not up to standard, the previous knowledge in practice but not so good, and even hit a wall I had to ask the master, he said to me I: "Many junior college or even junior college students know Photoshop like the palm of their hands, much stronger than those of you college students," I was ashamed, it turned out that the master Wei! Is a college graduate, which makes me have a new view of the vocational education of the college, but also makes me more aware of the fierce competition in today's society. Later, the master hand in hand to teach me to operate photoshop skills, not only to help me review the past knowledge, but also let me learn a lot of operating techniques.

　　The next few days, I followed the master beside him to learn the production of advertising works, early every morning, the master took the work order to view today's work assignments, in the process of production also from time to time to keep in touch with the customer on the phone, the master and I said, the production of a piece of advertising graphic works, their own creativity and interest is certainly very important, but it must be in the customer within the scope of the designation, can not be arbitrary in accordance with their own preferences! to produce, everything should be based on the interests of the customer, "the customer wants us to do, how we do". However, in the production process but also improvise, according to the specific circumstances of the work with the customer consultation style, style, expression, etc., which is a set of seemingly simple, but the operation of the complex workflow. Listening to the master of this explanation, I initially understand the advertising works from design to completion of a series of processes, but also deepen the understanding of the advertising industry, although only a small advertising agency, but gave me a good lesson.

　　Follow the master for a few days, finally let me practice independently, first is to imitate the master's previous historical works, and then is to produce some simple works, such as bronze, banners, simple posters, but do not look at these things simple, in fact, the production of these things are strictly regulated, the length, width, height, specifications, proportions, fonts and so on, one shall not deviate from the other, the task is both a test of patience and exercise skills. Internship time passes really fast, turn a week has passed, the second week of Monday, I can finally formally for the client to produce advertising works, which makes me excited. The task is: to make a wedding banquet seat discharge table, the style of no special requirements, festive and auspicious on the line. So, I went online under a number of wedding templates, choose one of the best to start modifying the production, the use of photoshop to make floral patterns and table sketches, and then the table in the order of a row, embellished with auspicious and beautiful floral pattern, and then modify the background, type the text, and finally finished. Delivered to the master, he looked at it, told me that there are still many errors, I was surprised, obviously I am very hard and serious production, how there are flaws that? The master pointed out a few mistakes to the puzzled me.

　　First of all, the biggest mistake is the wedding table emissions, I am not very familiar with the wedding ah what, these customs and precepts, table emissions should be arranged in accordance with the main table, family, relatives, friends and so on in order to have successive and inferiority, towards the table and table arrangement combination is also very delicate, towards the direction is to choose an auspicious direction, table arrangement has a lot of combinations, according to the organizer's requirements and the number of tables, the delicate combination of arrangements. According to the requirements of the organizer and the number of tables, there are many combinations of table arrangement.

　　The second thing is that my poster is still not pure enough, some places are not careful enough to be beautiful, and there is no labeling of the table's serial number, and there is no addition of the hotel's logo, which should be paid attention to. After the master's guidance, after a big change, finally finished. This incident also let me know, just learn the professional knowledge of advertising is far from enough, advertising is involved in all aspects of social science, including a lot of knowledge outside the profession, such as economics, marketing, etc., in the study of professional knowledge on the basis of, but also to expand their own social experience and all aspects of knowledge, the knowledge to learn a variety, to become a "hybrid", for the future work! "It is very helpful for future work.

　　I not only learn photoshop in the internship unit, but also try to familiarize myself with other software when I go home, 3dmax, adobe and other series of software I have used a little bit by hand. However, to learn so many software to learn well, not an easy thing, can only choose one of the most useful to my profession of a few software, trying to learn the operation skills. I not only followed the master in the internship unit to learn the production of advertising, and sometimes delivery to customers, so that I also have a preliminary understanding of the advertising market, combined with the knowledge of the book personally experienced the cooperation between the advertising company and the customer, contact, and really let me in the theory and practice to obtain internship experience, for me to accumulate valuable internship experience and social experience.

铲除小广告的心得体会 篇9

　　时间过得飞快，一眨眼，20xx年匆匆走过，随之而来的是充满未知挑战和机遇的20xx年，在目前这个广告公司一年的时间里，我有着深深的工作心得体会。回顾之前的工作和学习，丰富的`工作经验累积和磨练让我掌握了很多知识和技能，并在专业技能上不断地提高，我将这些工作心得体会写进我的日记本，鼓励自己在今后的工作中再接再厉。

　　回首这一年的工作状况，从刚刚适应阶段到熟悉阶段，经历了一定时间的学习和经验的沉淀之后，对于公司项目和业务方面，我已经熟练掌握了在工作中所要运用到的技能和知识，同时也反省了自己在工作上的缺陷和不足。

　　在自己工作的岗位上，我最大的工作心得体会便是总结，因为我深深明白，总结是非常重要的一份工作任务，每一次的工作总结，便是每一次的自我反省，同时也是每一个进步的阶梯。通过每天进行一个小总结，记录每天突然的创意灵感，留意生活中与工作密切相关的事物，并将它们记录下来;每一周进行一次工作的检查和计划，记录和回顾这一周以来的工作情况，同时每隔一月进行一次大总结，回顾自己的收获、审视自己的不足并作出相应的改进计划。在长期的补充和完善过程中，我从缺漏中改进，从优势中升华，并充分发挥自己的工作的能力，从而实现自己的人生价值。

Eradication of Small Ads - Part 9

　　Time flies, in the blink of an eye, 20xx year rushed past, followed by 20xx year full of unknown challenges and opportunities, in the current year of this advertising company, I have a deep work experience. Looking back on the previous work and study, rich ` work experience accumulated and honed so that I have mastered a lot of knowledge and skills, and in the professional skills continue to improve, I will write these work experience into my diary, to encourage themselves to work harder in the future.

　　Looking back on this year's work situation, from the stage of adaptation to the familiarization stage, after a certain amount of time to learn and experience precipitation, for the company's projects and business, I have mastered the skills and knowledge to be used in the work, but also reflect on their own work defects and deficiencies.

　　In their own work position, my biggest work experience is to summarize, because I deeply understand that the summary is a very important task, each time the work of the summary, is each time the self-reflection, but also a ladder of progress. Through a small summary every day, record the sudden creative inspiration every day, pay attention to the life and work closely related things, and record them; every week for a work check and plan, record and review the work of the week, and every other month for a big summary, review their own gains, review their own shortcomings and make the corresponding improvement plan. In the process of long-term supplementation and improvement, I improve from the shortcomings, sublimation from the advantages, and give full play to their ability to work, so as to realize the value of their lives.

铲除小广告的心得体会 篇10

　　暑假期间，我在陕西省宝鸡市宝鸡日报广告传媒有限公司策划部进行了为期两个月的实习生活，由于所学知识与实践的差距，我只能从事一些琐碎的平常事务，但是报社领导和同组同学给了我很大的帮助和支持，使我在这次实习中学到了很多知识，也发现了本身的不足，策划部老师们认真、严谨的从业风格，冷静、执着的思惟方式，亲切友善的待人接物，xxx友爱的工作氛围等，给我留下了很深的印象，这些收获将会使我毕生受益。

　　《宝鸡日报》是中共宝鸡市委机关报，陕西一级报纸。xx年，宝鸡日报开通了数字报，报纸广告收进最近几年来一直居于陕西地市级报纸前列。宝鸡日报共12版，分为两部份，包括宝鸡日报和宝鸡日报新闻晨刊。宝鸡日报共有四版，主要是宝鸡当地新近发生的重要事件，前三版以新闻内容为主，封底常为广告的聚集区，包括很多长时间广告，全版广告。宝鸡日报新闻晨刊共八版，包括社会民生，法制教育，健康养生，汽车资讯，体育文娱等专刊。每版都有自己特定的主题你，有益于不同特点的消费者根据本身喜好有根据，更方便的寻觅自己喜欢感爱好的新闻。

　　宝鸡日报是宝鸡市唯一的综合性报纸。他不但有宝鸡日报广告传媒有限公司这样专业，针对性强的有效公司做后盾，还包括采编部等，其印刷厂也是专门属有的。印刷部会负责整个报纸的版面编排。每一个部分都要很好的配合，联络，才能做好整个报纸。

　　宝鸡日报广告有限公司是整个报社的经济支柱，主要经济来源。其策划部主要负责一些活动的策划，在这里我看到了更多真实的东西。有别于我们在学校参与的策划活动的是，我们平时在学校参加的策划活动是以目标产品为动身点，针对产品的特点，为到达进步其著名度，美誉度，增进销售等目的，专门为该产品或企业策划的一项活动。而在我们报社的广告传媒公司下，他更为复杂。有的企业会自主的策划一些宣传活动，邀请我们往参加，观看，了解，访问，在一定的利益调和之下，可将此类宣传活动通过消息报导的方式投放到报纸上，自动的到达企业本身本来想要到达的目的。而我们也不会守株待兔，我们会针对不同的时期环境，策划不同的活动，同时吸引引导一些企业主动的参与到我们的策划活动中。固然，其中的利益关系是必须调和好的。

　　实习中，策划部王商君老师给了我很屡次实践的机会，主要从事了以下工作：

　　1.广告策划部实习的第一周在王老师的带领指导下，我们往参加了宝鸡市召开的秸秆技术推广会。在推广会上，我们深入的了解到秸秆饲料压块机技术的具体内容，而且还前往秦蒙眉县槐芽生产基地参观了秸秆饲料压块技术的现场演练。这个就属于企业本身的活动策划，作为报纸媒介只需要报导。回到报社后，通过书写新闻报导而到达宣传的目的。在写新闻报导这一部份，王老师将自己写的新闻报导和我写的进行了对照，我严重熟悉到了自己的不足。由于实践经验的欠缺我没有很好的完成这项工作，但是却学到了关于新闻报导，人情圆滑的很多知识，明确了自己的不足，对以后的工作积累了十分珍贵的经验。

　　2.我还参加了宝鸡市斗鸡中学的宣传活动。斗鸡中学通过组织高中同学参加歌唱比赛，主持人大赛，和相互交换自己东西的小集市，来宣传学校，让人们看到不一样的校园生活。经过上一次的经验，这次得心应手很多，才使得自己的.新闻报导能够见报。我相信，只要多努力，多学习，多观察，就一定会成功。

　　3.广告策划、文案我们本身学的就是广告学理论，侧重于广告的整体创意和广告文案的写作，

　　因此在实习中王老师给我布置了很多广告策划文案写作的工作，使我学到了很多书本上没有的知识。主要完成了“欢乐豪情夜，喝彩世界杯”的策划案、“第二届招生咨询会”的策划文案工作。我之前觉得文案就是有韵味，有艺术美感，像散文诗一样，现实是受众不是来看散文诗的，他们要的是实实在在的利益，但我一直觉得文案中出现这些就会写得像说明文一样，没有艺术美感，不是我想象中的文案。由此我意想到课堂书本上的经典广告文案与现实的广告实务还是有间隔的，只有美感的文案其实不能称作好文案，只有能产生销售力的文案才是务实的文案，才是好文案。

　　4.策划一项活动是一件非常不轻易的事情。例如xx年7月2日举行的宝鸡第二届招生咨询会,他从6月10日就着手预备，包括联系援助商，与援助商谈判合作细则，联系相干参展院校，与参展院校谈判合作细则，联系招生会活动场地及场费题目，在间隙中通过报纸媒介宣传此次招生活动，吸引学校与家长的参与，在招生咨询会进行期间具体报导咨询会的情况。

　　实践总结：

　　通过此次实习，我看到了自己的不足。像在广告策划上，只要一动手，就会心识到自己真的差多少。我充分看到了自己在本专业和额外知识上的欠缺。例如，在广告语的提出上缺少创意;在广告文案的书写上，写作水平明显须待进步;在与人的沟通上，理解沟通能力仍需改善。

　　通过此次实习，我了解到了一所公司的主要工作流程，了解到了不同部分的不同分工与任务，了解到了整个策划活动的细节与始末，了解到了各个不同岗位的重要性，同时也了解到了真实的社会现实，了解到了我们在学校不曾触及的各种情况。

　　通过此次实习，我发现，自己要学到东西，不应当是靠他人教的，除社会没有人会叫你，而是要靠自己用眼睛，专心往观察的。这次的实习，不单单要学到动手操纵的能力，还应当来了解到类似工作流程，工作细节的题目，只有真正了解全局，才能更好的做好局部。

Eradication of Small Ads - Part 10

　　During the summer vacation, I was in Baoji City, Shaanxi Province, Baoji Daily Advertising Media Co., Ltd. planning department for a period of two months of internship life, due to the gap between the knowledge I have learned and practice, I can only be engaged in some trivial ordinary affairs, but the leadership of the newspaper and the same group of students to give me a great deal of help and support, so that I learned a lot of knowledge in the internship, but also found their own shortcomings, the planning department of the teachers are serious, strict style of practice, calm, persistent way of thinking, kind and friendly treatment, xxx friendly working atmosphere, etc., which left a deep impression on me. The teachers of the planning department's serious, rigorous style of practice, calm, persistent way of thinking, friendly treatment of people, xxx friendly working atmosphere, etc., which left a deep impression on me, and these harvests will benefit me for the rest of my life.

　　Baoji Daily is the organ of the CPC Baoji Municipal Party Committee and a first-class newspaper in Shaanxi Province. xx year, Baoji Daily opened the digital newspaper, and the newspaper's advertisement revenue has been in the forefront of the prefecture and municipal newspapers in Shaanxi Province in recent years. Baoji Daily has 12 editions, divided into two parts, including Baoji Daily and Baoji Daily News Morning. Baoji Daily has four pages, mainly for important local events in Baoji, with the first three pages focusing on news content, and the back cover often serving as a gathering place for advertisements, including many long-time advertisements and full-page advertisements. The morning edition of Baoji Daily News has eight pages, including special editions on society and people's livelihood, legal education, health and wellness, automobile information, sports and recreation, etc. Each edition has its own specific theme. Each edition has its own specific theme, which is helpful for consumers with different characteristics to find their favorite news according to their own preferences.

　　Baoji Daily is the only comprehensive newspaper in Baoji City. It is not only backed up by such a professional, targeted and effective company as Baoji Daily Advertising and Media Co., Ltd, but also includes the editorial department, etc., and its printing plant is also specialized. The printing department will be responsible for the layout of the entire newspaper. Every part of the newspaper must be well coordinated and liaison in order to do a good job of the whole newspaper.

　　Baoji Daily Advertising Co., Ltd. is the economic pillar of the whole newspaper and the main source of economy. Its planning department is mainly responsible for the planning of some activities, where I saw more real things. Unlike the planning activities we participate in school is that we usually participate in the planning activities in school is the target product as a starting point, for the characteristics of the product, in order to achieve the progress of its fame, reputation, enhance sales and other purposes, specifically for the product or enterprise planning an activity. In our newspaper advertising media company, he is more complex. Some companies will independently plan some promotional activities, invite us to participate in, watch, understand, visit, in a certain interest under the reconciliation, such promotional activities through the way of news reports to the newspaper, automatically reach the enterprise itself originally intended to achieve the purpose. And we will not wait for the rabbit, we will be for different periods of time, planning different activities, and at the same time to attract and guide some enterprises to actively participate in our planning activities. Of course, the interests of which must be reconciled.

　　In the internship, Ms. Wang Shangjun of the Planning Department gave me the opportunity to practice very repeatedly, mainly engaged in the following work:

　　1. advertising planning department internship in the first week under the guidance of Mr. Wang's leadership, we went to participate in the Baoji City held a straw technology promotion meeting. In the promotion meeting, we deeply understand the specific content of the straw feed briquetting machine technology, and also went to Qinmeng Meixian acacia bud production base to visit the straw feed briquetting technology on-site exercise. This belongs to the enterprise itself activity planning, as the newspaper media only need to report. After returning to the newspaper, the purpose of publicity is achieved through the writing of news reports. In the part of writing news report, Mr. Wang compared his own news report with mine, and I was seriously familiar with my shortcomings. Due to the lack of practical experience, I didn't finish the work well, but I learned a lot about news reporting and human relations, clarified my own shortcomings, and accumulated valuable experience for my future work.

　　2. I also participated in the promotional activities of Douji High School in Baoji City. Douji High School promotes the school by organizing high school students to participate in a singing contest, a host contest, and a small bazaar where they exchange their stuff with each other, so that people can see a different kind of school life. After the experience of the last time, this time it was much easier to make their . I believe that if I work harder and do more, I will be more successful. I believe that if you work harder, study more and observe more, you will definitely succeed.

　　3. advertising planning, copywriting our own study of advertising theory, focusing on the overall creativity of advertising and advertising copywriting, the

　　Therefore, in the internship, Mr. Wang gave me a lot of advertising planning copywriting work, so that I learned a lot of knowledge that is not in the books. Mainly completed the "joyful night, applaud the World Cup" plan, "the second enrollment consultation" planning copywriting work. I previously thought that copywriting is to have flavor, artistic beauty, like a prose poem, the reality is that the audience is not to see the prose poem, they want real benefits, but I have always felt that these appear in the copywriting will be written like a description of the same, no artistic beauty, is not the copywriting in my imagination. From this I realized that there is still a gap between the classic advertising copy in the classroom books and the reality of advertising practice, only the beauty of the copy can not be called good copywriting, only the copy that can generate sales force is pragmatic copywriting, is good copywriting.

　　4. Planning an event is not an easy thing. For example, on July 2, xx Baoji second enrollment consultation, he began to prepare from June 10, including contacting the aid providers, and aid providers to negotiate the details of cooperation, contact the relevant exhibitors, and exhibitors to negotiate the details of cooperation, contact enrollment will be the venue of the event and the venue fee, in the interstices of the newspaper media to promote the enrollment activities, to attract schools and parents to participate in enrollment consulting will be carried out during the specific report on the situation of the consultation. During the period of the counseling session, we will report the situation of the counseling session.

　　Practice Summary:

　　Through this internship, I have seen my own shortcomings. Like in advertising planning, as soon as I get my hands dirty, I realize how much I really fall short. I fully see my own lack of knowledge in this specialty and additional knowledge. For example, there is a lack of creativity in the advertising slogan; in the writing of advertising copy, the writing level obviously needs to be improved; in the communication with people, the ability to understand and communicate still needs to be improved.

　　Through this internship, I learned the main workflow of a company, the different parts of the different divisions of labor and tasks, the details of the whole planning activities and the beginning and end, the importance of the different positions, but also to understand the real social reality, to understand the school we have never touched a variety of situations.

　　Through this internship, I found that I want to learn things, should not rely on others to teach, in addition to the community no one will call you, but to rely on their own eyes, concentrate to observe. This internship, not only to learn the ability to manipulate hands, but also should come to understand the similar workflow, the details of the work of the subject, only a true understanding of the overall situation, in order to do a better job of local.

铲除小广告的心得体会 篇11

　　广告调研课程马上就要结束了，回想这几周的学习，感觉自己的收获还可以，在调研之中经过了很多酸甜苦辣，尽管这样，还是感觉自己的收获很大。

　　经过这几周的广告调研学习，使我知道了广告调研是一个很艰难的事情，而对于我们广告设计与策划专业的学生，广告调研这门课程又对我们很重要，要写好一份策划书，必须要深入市场调查，没有调查的.策划书是失败的。

　　在广告调研这个课程中，也使我明白了团结的力量，我们在做广告调研的作业时，我们一般都是分组进行完成，而在这个过程之中，必须需要团队精神。所以我们在做任何事情的时候都应该多发挥团队精神，这样才能把一件事情更好的去完成。

　　总之，学习广告调研这门课程使我学到了很多。在今后的学习之中我也会更努力的去学习，去研究。最后感谢文老师的精心的指导。

Eradication of Small Ads - Part 11

　　Advertising research course is coming to an end, looking back on these weeks of study, I feel that my gains can be, in the research through a lot of sweet and sour, despite this, I still feel that I have a great harvest.

　　After these weeks of advertising research study, so that I know the advertising research is a very difficult thing, and for our advertising design and planning students, advertising research this course and very important to us, to write a good plan, you must be in-depth market research, no survey . Planning book is a failure.

　　In the course of advertising research, it also makes me understand the power of unity, when we are doing advertising research assignments, we usually do it in groups, and in this process, we must need team spirit. So we should play more team spirit when we do anything, so that we can finish a thing better.

　　All in all, studying this course on advertising research has taught me a lot. I will also work harder to study and research in the future. Finally, I would like to thank Mr. Wen for his careful guidance.

铲除小广告的心得体会 篇12

　　四年大学生活转瞬即使。崭新的xx，当我们还站在大四的尾巴上犹犹豫豫，便被时间和现实狠狠的一把推向社会。作为xx年的毕业生，这个寒假正是我们实习的时间，当我拿着一纸介绍信去实习单位报道时，我知道这意味着什么，在学校里的那些小情绪小困扰小挑战，都已经成为微不足道，纸上谈兵的过去。如果大学四年是我们做准备的时期，是我们资本积累的时期，那我们现在应该考虑如何让我们的资本应用和运转——那既是，如何在社会中使自己的能力实现其价值。我们将有崭新的身份和状态，我们将面对更大的，更现实的任务和困难——独立，工作，生存。

　　我的实习单位xx有限责任公司是一个小规模，民营性质的广告公司，麻雀随小，五脏具全，且时间紧迫不容许我有选择的余地。在此我进行了为期一个月的实习。

　　我的同事——和我一起参与设计的人员一共才五个人，而且他们都是一些职业技术学院，培训班，游戏学院出来的学员，开始的时候我的态度很不端正，觉得他们学历很底，没有受过正规系统的学习，审美也很有问题。而我的教育投资高于他们，我的能力也理所应当在他们之上……但是事实却不是这样，我的作品很少被采用，大多被枪毙。而他们却如鱼得水，做的东西很适用……他们较之于我掌握了更实用，更现实化，应用化的东西。

　　这个问题其实很普遍，我一直在想做一个独立品牌t—t，一个布艺玩偶的独立品牌，它的名叫做“欢愉”，欢愉牌假装宠物！把设计的，原创的，独立元素应用到布偶制作中去——欢愉牌！“我们的高科技越多，我们就越希望创造高情感容量的环境……民间艺术恰好与电脑社会相平衡，难怪手工做的被单也是那么受欢迎，就连乡村音乐的流行也是对电子音乐的一种反映……”但是怎样能让独立品牌，原创作品富有商业价值呢？在中国这是一个很难实现的问题，因为人们的消费观念还很难改变，他们不会去花大价钱去买带来情感上欢愉，思想上跳动的东西，他们会觉得那很矫情。所以，这个独立品牌创立梦想破灭了。

　　但是，我也看到了一些成功的例子，比如陈幸福，他作为独立品牌陈幸福的创作者应该已经有很大程度的收益，但是，他的运做又将复杂化，他通过创意市集出名，等于通过midi音乐节，他的顾客群体是一群年轻感性的不靠谱小青年。这个是支撑不了几年的……

　　我想说的是，通过实习我明白很多，实习对我的整个生活态度产生了影响，我变成一个更稳重，更塌实，更脚踏实地做事情的人，而不是只拥有不现实的梦想，（我的爸爸为此总是给我讲唐吉科德的故事）。我也许有梦想，那就是布偶的梦想，它成不了大事，不能影响某个国家某个时期的艺术思潮，它也赚不了大钱，因为独立创意在中国的商业化是那么的艰难。也许它只能影响到几个人，为几个人带来欢愉，但这就是我唯一能做的。我将把我的设计思想带入到它们中去，为孤独的`个人带来一丝安慰。当然，我要从联系玩具生产厂家开始做起，首先要制作一套具体的，系统的，打动人心的玩具设计vi，然后，卖给玩具生产商。总之就是从手下做起咯，另外，我在尝试做环保袋的创意。不是为了参加比赛，是为了把这样一种设计概念，审美情趣传达给我们中国人。

　　以前我喜欢听一些愤怒的歌曲，并且一听愤怒的歌曲我也愤怒了，但是现在我听到愤怒的歌曲会觉得励志。我想是生活和现实使我们长大，教会我们如何做人，如何以正确的心态做人，我总结了大的两方面，一是做事一是待人，做事方面，……在工作中的困难让我学会脚踏实地，确实的，肯定的去做事。我们大多数人偶尔都都会产生懒惰，应付，蒙混过关的心理，一或是头重脚轻，空想的毛病。这个世界能以经久不息的姿态傲然运转，必有其残忍的过滤准则和方式，滥竽充数者必遭淘汰。在具体做事方面，要敢于承担，勇于承认错误也很重要，我想一个成功企业的领导应当看重这点，承认错误意味着矛盾被发现，是进步的前提。而对自己的所作所为推脱责任，怨天尤人，是一个彻底失败者的行为。待人既是在工作中的人际关系处理方面的问题，我想这不应当成为一个问题，总是听人抱怨职场上人人攻于心计，不过是一些小小的利益问题，未免太过隆重，人与人相处应和谐而自然，我想最关键的是坦诚和友善，面对自然和宏观，你与我卑微且同等，同样值得哀怜，何必费尽脑汁在无谓的事上。我不希望我是一个软弱的，逃避的人，因为克服不了自身，而无法从任何方面获取，并展现自己愤世嫉俗的，狭隘的，轻浮的忧郁。真正的悲观是一种了解和力量。它藏在欢愉的下面，藏在发力的背后，藏在安宁和冷静里。我将懂得担当，宽容，善良，我将变得有力。

Eradication of Small Ads - Part 12

　　Four years of college life in a flash even though. Brand new xx, when we still stand on the tail end of the fourth year of college hesitation, will be the time and the reality of a hard hand pushed into the community. As a graduate of xx, this winter vacation is the time of our internship, when I took a letter of introduction to the internship unit to report, I know what it means, in the school of those small emotions small distress small challenges, have become insignificant, paper in the past. If the four years of university are the period of our preparation, the period of our capital accumulation, then we should now consider how to make our capital apply and operate - that is both, how to make our abilities realize their value in the society. We will have brand new identities and statuses, and we will be faced with larger, more realistic tasks and difficulties-independence, work, survival.

　　My internship unit xx limited liability company is a small-scale, private nature of the advertising company, sparrow with a small, full of five organs, and the time is tight does not allow me to have a choice. Here I carried out a month-long internship.

　　My colleagues - and I am involved in the design of a total of only five people, and they are a number of vocational and technical colleges, training courses, game academy out of the students, the beginning of my attitude is very incorrect, I think that their education is very bottom, has not been a formal system of learning, the aesthetics is also very problematic. And my investment in education is higher than theirs, and my ability should be above them ...... But the fact is not so, my work is rarely used, mostly shot. They on the other hand are like fish out of water and make things that are applicable ...... They have mastered something more practical, realistic and applied than I have.

　　This is a very common question, I've been thinking of making an indie brand t-t, an indie brand of fabric dolls, it's called "Joy", Joy Pretend Pets! Applying design, originality, and indie elements to doll making - the Joy brand! "The more high-tech we get, the more we want to create environments with a high emotional capacity. ...... Folk art is balanced by a computerized society, so it's no wonder that handmade quilts are so popular, and that even the popularity of country music is a reflection of electronic music... ... "But how can we make independent brands and original works rich in commercial value? This is a difficult problem to realize in China, because people's consumer attitudes are still difficult to change, they will not go to spend a lot of money to buy things that bring emotional joy, thought jumping, they will feel that it is very pretentious. So the dream of creating an independent brand was dashed.

　　However, I have also seen some successful examples, such as Chen Happiness, who as the creator of the independent brand Chen Happiness should already have a large degree of profit, but his operation will be complicated again, he is famous through the creative bazaar, which is equal to the midi music festival, and his customer base is a group of young and sensual unreliable young people. This one won't hold up for a few years ......

　　I would say that I understood a lot through the internship, and it had an impact on my whole attitude towards life, I became a more stable, more down-to-earth, more down-to-earth person who does things on the ground, instead of just having unrealistic dreams, (my dad always tells me the story of Don Quixote for this reason). I may have a dream, it's a Muppet's dream, it can't be a big thing, it can't influence the artistic thinking of a certain country at a certain period of time, and it can't make a lot of money because it's so hard to commercialize independent creativity in China. Maybe it can only influence a few people and bring joy to a few people, but that's all I can do. I will bring my design ideas into them to bring a touch of comfort to the lonely `individuals'. Of course, I'll start by contacting toy manufacturers to create a specific, systematic, heartwarming toy design, and then, sell it to the toy manufacturers. In short, I'm starting from the bottom. In addition, I'm trying to do the environmental bag idea. Not to participate in the competition, is to put such a design concept, aesthetic interest conveyed to us Chinese.

　　I used to like to listen to some angry songs, and a listen to angry songs I also angry, but now I hear angry songs will feel inspirational. I think it is life and reality make us grow up, teach us how to do, how to do with the right mindset, I summarize the big two aspects, one is to do things one is to treat people, do things, ...... in the work of the difficulties so that I learn to be down-to-earth, indeed, sure to do things. Most of us are occasionally lazy, cope with, muddle through mentality, one or light-headed, imaginary problems. The world can run proudly with the attitude of endless, there must be its cruel filter guidelines and ways, the indiscriminate will be eliminated. In terms of specific things to do, to dare to undertake, the courage to admit mistakes is also very important, I think a successful business leaders should value this point, admitting mistakes means that the contradiction has been found, is a prerequisite for progress. And what they do to shirk their responsibilities, complaining about people, is a complete loser's behavior. Treating people both in the work of interpersonal relations in dealing with the problem, I think this should not become a problem, always listen to people complaining about the workplace everyone attacked in the heart, but some small interests, not too grand, people should get along harmoniously and naturally, I think the most critical is honesty and friendliness, in the face of nature and the macro, you and I am humble and the same, also worthy of pity, why bother to exhaust their brains in the unnecessary things? on. I don't want me to be a weak, evasive person who can't get at anything because I can't get over myself and display my own cynical, narrow-minded, glib melancholy. True pessimism is an understanding and a strength. It is hidden underneath the joy, behind the hair-trigger, in the peace and calmness. I will know how to be responsible, forgiving, kind, and I will become powerful.

铲除小广告的心得体会 篇13

　　也许你可以忘掉一个品牌，但绝对记得住广告，例如：农夫山泉有点甜;怕上火，喝王老吉;有了肯德基，生活好滋味;不走寻常路，美特斯邦威;动感地带，我的地盘我做主;海尔，真诚到永远;钻石恒久远，一颗永留传……

　　可以毫不夸张地说，一个广告语可以成就一个品牌，因为广告语是产品或品牌的诉求，直接引导购买行为。任何广告创意都不是漫无目的，而是根据其核心诉求，通过匪夷所思的震撼效果、疑惑不解的魔幻世界，诙谐有趣的搞笑技术、赤裸性感的原始欲望、技法超群的艺术魅力、催人泪下的感动情境等多种方式表现——这正是创意的特性。

　　例如：美国力士架的横扫饥饿、做回自己!其创意抓住饥饿之后的特性，当人们饿了之后就变得像妇孺老人一般柔弱无力，又会像僵尸、孕妇般到处找吃，这种表现方式给人以奇异震撼、诙谐幽默的特殊方式令人印象深刻。

　　总结起来广告创意的作用在于：1、节约广告投放次数，这有点像一见钟情的会面，只需要一次就足以令人相思难眠;2、有利于互动传播，因为一个好的广告创意就像一个影视作品，深动有趣的创意叫人玩性滋生，情不自禁得要与人分享;3、彰显品牌实力，广告代表的是企业的'价值取向，制作一个有品味的广告既是塑造品牌形象的开始;4、增强亲和力，在某种程度上对品牌的好感即对广告的好感;5、拉动销售，自然是水到渠成的事。

Eradication of Small Ads - Part 13

　　Maybe you can forget a brand, but definitely remember the ads, for example: Nongfusanquan a little sweet; afraid of fire, drink Wanglaoji; with KFC, life is good taste; unusual, Metersbonwe; Dynamic Zone, my territory I do; Haier, sincere to forever; diamonds are everlasting, an eternal legacy ......

　　It is not an exaggeration to say that a tagline can make a brand because it is the appeal of the product or brand, which directly guides the buying behavior. Any advertising creativity is not aimless, but according to its core demand, through the incredible shocking effect, puzzling magic world, witty and funny funny technology, naked and sexy primitive desire, skillful art charm, tearful moving situation and so on a variety of ways to express - this is exactly the characteristics of creativity.

　　For example, Rexmark's "Sweep away hunger and be yourself". Its creativity captures the characteristics of hunger, when people become weak like women, children and the elderly after hunger, and like zombies and pregnant women looking for food everywhere, this way of expression gives people a strange shock, witty and humorous special way is impressive.

　　Summarize the role of advertising ideas are: 1, saving the number of advertisements, which is a bit like love at first sight meeting, only once is enough to make people sleepless; 2, conducive to interactive communication, because a good advertising ideas like a film and television work, deep moving and interesting ideas to call people playful breeding, can not help but to share with others; 3, highlighting the strength of the brand, the advertisement on behalf of the enterprise's 'value orientation,' to produce a tasteful advertising is the beginning of shaping the brand image; 4, to enhance the affinity, to some extent, the good feeling of the brand that the good feeling of the advertisement; 5, to promote sales, naturally, to the good feeling of the brand; 5, to promote sales, to some extent, to the good feeling of the advertisement. The production of a tasteful advertisement is the beginning of shaping the brand image; 4, to enhance the affinity, to some extent, the good sense of the brand that is good sense of the advertisement; 5, pulling the sales, naturally, is a matter of water to the canal.

铲除小广告的心得体会 篇14

　　三个月的时间，随着实习结束。刚进入公司时一切都需要人带，看似简单的工作却是蕴藏着很多的道理在里面，就说广告，我们不但要考虑如何吸引眼球，更要能够做好广告宣传海报。

　　没有过硬的实力，扎实的基础，寸步难行。还好在学校有相应的学习，因为有了铺垫，衔接上了岗位工作，不至于是一个小白，所以勉强能够跟上公司的工作。但却非常消耗体力脑力。现在广告已经成为了一种商业手段，不可或缺，也导致了相关岗位产生。我原本从事的是广告策划，但是因为公司人手不够，加上公司名气不显，人才匮乏，稍有能力的人就需要兼职多份工作，虽然有些劳累，但学到了更多的定西。

　　工作和学习不能混为一谈，在学校的时候，觉得工作并不难，因为在我们看来学习的东西都比较简单，到了岗位上也可以很容易上手，所以对于自己的压力也就没有多大。但到了工作以后，我们需要写策划方案，不但要考虑到市场的具体情况，更需要实地考察，联系公司的具体信息，并且要给其他公司审核，如果一次通过了还好，不然就是需要多次修改指导客户满意为止。

　　可以说我们是给其他公司提供广告策划和制作，想要得到认可，就只有拿着最好的策划方案和作品投标，而且还有很多竞争公司，一旦没有达到要求不但这么多天的努力白费，而且还白白工作不划算。所以每次做策划我们都会做好个方面的调查和考虑，符合实际的情况，也符合客户公司的基本条件，这样的策划才有意义。

　　我在做策划中，曾经为了一份策划方案连续加班了三个月，只因为这份策划方案没有达到客户心中理想的.要求，一直都在修改，感觉这完全是吹毛求疵，在鸡蛋里面挑骨头，让我气愤不已，但是生气归生气，工作却不能放下，公司的信誉必须保证，指导完成策划才行。

　　工作很累，而且烧脑，往往为了想出一个策划方案都需要几天几夜，甚至需要查询很多资料，当最后结果完成，看到的只是几张纸的事情，可是付出的却是百倍甚至千倍的努力，做广告还得时刻指导，给客户做提示，告诉他们如何投放广告，如何提高客户流量，怎么增加客户的回购力度等等。

　　当客户获得了成绩有了收益，我们才会有接下来的更多合作，但如果没有达到预期效果往往就会导致我们只有一次合作机会。所以每次合作我们都是好几个组一起负责，有的人负责策划，有的人负责文案，更有的负责图片海报制作。一环扣一环，这都离不开耐心，不能放松。

Eradication of Small Ads: Part 14

　　Three months, with the end of the internship. Just entered the company when everything needs to be brought, seemingly simple work is embedded in a lot of truth in it, let's say advertising, we not only have to consider how to attract attention, but also to be able to do a good job of advertising and publicity posters.

　　Without a strong, solid foundation, it is difficult to move an inch. Fortunately, there is a corresponding study in school, because there is a padding, articulated position work, not to be a white man, so barely able to keep up with the company's work. But it is very consuming physical brain power. Now advertising has become a business tool, indispensable, but also led to the creation of related positions. I was originally engaged in advertising planning, but because the company is not enough manpower, coupled with the company's reputation is not obvious, the lack of talent, slightly capable people need to work part-time more than one job, although some of the labor, but learned more Dingxi.

　　Work and study can not be confused, in school, think the work is not difficult, because in our view to learn things are relatively simple, to the post can also be very easy to get started, so for their own pressure is not much. But after the work, we need to write a planning program, not only to take into account the specifics of the market, but also the need for site visits, contact the company's specific information, and to other companies to review, if a pass is okay, or else it is the need for multiple revisions to guide the customer satisfaction.

　　It can be said that we are to other companies to provide advertising planning and production, want to be recognized, only with the best planning program and works of bidding, and there are many competing companies, once did not meet the requirements of not only so many days of hard work in vain, but also work in vain is not cost-effective. So every time we do planning we will do a good job in all aspects of the investigation and consideration, in line with the actual situation, but also in line with the basic conditions of the customer's company, so that the planning is meaningful.

　　I do planning, once for a planning program overtime for three months, just because the planning program does not meet the ideal customer's mind. Requirements, have been in the revision, the feeling that this is completely fault-finding, picking bones inside the egg, so that I was angry, but angry to angry, the work can not be put down, the company's credibility must be guaranteed to guide the completion of the planning to do.

　　Work is very tired, and brain burning, often in order to come up with a planning program are needed for several days and nights, and even need to query a lot of information, when the final results are completed, see just a few pieces of paper things, but pay is a hundred or even a thousand times the effort to do the ads also have to be always guided to the client to do the tips, tell them how to place the ads, how to improve the flow of customers, how to increase the customer's repurchase efforts and so on.

　　When the customer has gained the results have gained, we will have the next more cooperation, but if the expected results are not achieved will often lead to only one opportunity for us to cooperate. So every time we cooperate with several groups together, some are responsible for planning, some are responsible for copywriting, and some are even responsible for the production of pictures and posters. One link after another, which can not be separated from patience, can not relax.

铲除小广告的心得体会 篇15

　　xx年3月份，我进入宁阳县邮政局下属的广告公司开始实习。在那乍暖还寒的日子里，我离开了亲爱的学校，离开了可亲可爱的同学，开始了我的实习生涯。

　　广告公司离我家比较近，每天我骑车子10分钟就可以到达。我骑着车子进了正门，把自行车停到车棚里，从楼梯上去，就到了。这是个规模比较小的广告公司，地方不大，由两间办公室组成。

　　从进入这家广告公司，到离开，中间大概两个月的时间，总的感觉来说，压力不是很大。比较轻松，而且因为只是实习，也没有做很多东西。当然也谈不到学了什么。可能社会经验的增加也是一笔不小的财富吧。

　　每天，我到了公司，打扫打扫卫生，给花浇浇水。然后打开电脑开始上网。上网的时候，我一般会先开QQ，有时候隐身有时候不隐身。MSN不是很经常开因为那上面联系人不多。其实开QQ也不怎么聊天，反正没以前那么瞎聊了。都是和同学互相问候，或和固定几个人增进感情。然后一般会看看学校的论坛。觉得能在学校读书真好。不过也充分理解正在上学的成天喊无聊的学弟学妹们。不过在论坛上也不怎么经常发帖跟帖了。因为我的状态好象一直都是木木的。然后会打开我的博客看有没有新的留言，如果有的话回复。我一般不在单位写博客，这种私人的东西我更倾向于在家里在自己私人的空间里完成。这时候单位的人一般都来齐了。每个人忙自己的事情，或者聊聊天看看报纸。刚去的那段时间觉得时间过的很慢。常常会觉得坐不住。其实后来也是。不过稍微好点了。尤其是和单位的人熟了以后。有时候也会觉得很快，不知不觉的就到了中午该吃午饭的时间，我就怀着愉悦的心情下楼，骑上我的小车子，吹着口哨回家了。下午和上午类似，不过不用打扫卫生和浇花。办公室里有两盆杜鹃花开的特别好，特别娇艳欲滴。

　　公司的工作比较杂，我做过一个宣传画册，是一个很普通的企业，在做之前大体了解了一下客户的要求。因为是一家比较传统型的企业，所以在要求上只是想让画册大方，好看。在做之前我收集了一些企业的宣传画册，来借鉴一下，又在网上找了一些例子参考。于是就准备开工了。公司里做这种小册子用的软件是pagemaker.我以前没有接触过这个软件，所以一度很犹豫是用PS做还是用pagemaker。到了实际工作中才知道自己不会的多。很多软件掌握起来都很困难。所以我对于我在学校里没好好学习的行为十分后悔。如果可以再给我一个机会，我一定不会让时光虚度，我一定积极的学习各种有用的知识，我突然想到了我爸妈对我的教诲。我想，只有自己经历过，才知道学习的重要性啊。

　　后来我就用PS开始做那家企业的宣传画册。画册内容很简单，就是把一些图片和文字组合起来，看起来美观大方。但也不是一件容易的事情。

　　制作过程就略过不谈了，无非是怎么组合版面，运用什么颜色，安排一些什么图案进去等等。最后做了十几页，算是完成了任务，还是比较有成就感的。尤其是看自己的作片被印成印刷品，那种感觉，象是收获的季节，象是在一望无垠的金黄的麦田里，放眼望去，麦浪波涛起伏，想着这么多麦子，那能变成多少雪白的面粉，能卖多少钱啊。其实种粮食是不挣钱的.。要说挣钱，还是在大城市挣钱多。就拿工资水平来说，在青岛济南，本科毕业生一般也就1000左右，但到了北京，差不多会xx左右，但是，挣的多并不意味着生活质量就高。并不意味着就会生活的很开心。而且，在大城市，消费水平也高。在济南，东西多便宜啊。租房子也便宜啊。可是我们为什么要挣钱呢。生活到底有什么意义吗?我们日复一日，夜复一夜，机械的生活下去，做一些看不出什么价值的劳动，换取维持日常生活的薪水，和周围各种各样的人打交道，看各种各样的脸和表情，一直到老到死，有意思吗?现代的生活，究竟是提高了人们的生活水平，还是让人们在不知不觉中丢失了一些宝贵的东西呢?为什么大家都要按照既定的轨道生活呢?一些貌似理所当然的东西就真的有道理吗?如果有可能，我只想攒一笔钱，然后到一个小村子里去生活，简单生活。或者只是做自己想做的东西，总之，不为别人打工。我希望，我的世界可以很小，尽可能的小。在我们还年轻的时候，总会有一些躁动，一些不安定，一些想入非非，一些不着边际，一些藐视社会，一些自我中心。当我们逐渐成长，这些东西可能会消失，这个过程，是我不想经历的。

　　写了这些，把自己的感受写出来，稍有种释放的感觉。这几天，每次经过天桥，看着桥下如水的车流，总会想那么多人在奔波忙碌，生活，到底是一种什么面目。不知道如何收尾了。希望大家都过的好，找到比较满意的工作。实习期间跟同学联系，都同样的情绪，大家互相安慰鼓励，我觉得这种友情特别好。我真希望好朋友都有好的爱情和事业。如果她们混的好，我就去找她们混。就到这里结束吧。

　　实习结束了，生活还在继续。

Eradication of Small Ads - Part 15

　　In March, xx, I entered the Ningyang County Post Office under the advertising company to start an internship. In that first warm and cold day, I left my dear school, left my dear and lovely classmates, and started my internship career.

　　The advertising agency is relatively close to my house, and every day I ride my bike for 10 minutes to get there. I rode in the front door, parked my bike in the carport, went up the stairs, and there it was. It was a relatively small advertising agency, a small place, consisting of two offices.

　　From the time I joined this ad agency, to the time I left, which was about two months in between, the general feeling was that it wasn't very stressful. It was relatively easy, and because it was just an internship, I didn't do a lot of things. Of course, I can't talk about what I learned. Maybe the increase of social experience is also a small fortune.

　　Every day, I arrive at work, clean up and water the flowers. Then I turn on my computer and start surfing the internet. When I go online, I usually turn on QQ first, sometimes invisible, sometimes not. MSN is not very often because there are not many contacts on it. In fact, I don't chat much on QQ, but I don't chat as much as I used to. It's all about greeting each other with classmates, or getting to know a few people on a regular basis. Then, I usually read the school's forums. I think it's great to be able to study at school. But I also fully understand the younger siblings who are going to school and are bored all the time. However, I don't often post on the forums anymore. Because it seems like my status is always mumu. Then will open my blog to see if there are any new comments, if so reply. I don't usually write blogs in the unit, I prefer to do this kind of private stuff at home in my own private space. At this time, all the people in the unit are usually here. Everyone is busy with their own business, or chatting and reading the newspaper. When I first went there, I felt that time passed very slowly. Often feel unable to sit still. In fact, later on, too. But it got a little better. Especially after getting acquainted with the people in the unit. Sometimes it felt so fast that before I knew it, it was time for lunch, so I went downstairs with a happy heart, got on my little bike, and whistled my way home. The afternoon was similar to the morning, but there was no cleaning or watering of the flowers. There are two azaleas in the office that are blooming particularly well and are especially delicate.

　　The company's work is more miscellaneous, I have done a brochure, is a very common business, before doing a general understanding of the customer's requirements. Because it is a more traditional type of enterprise, so in the requirements just want to make the album generous, good-looking. Before doing so, I collected a number of corporate brochures, to learn from, and find some examples on the Internet for reference. So it is ready to start work. The company to do this kind of pamphlet with the software is pagemaker. I have not contacted this software, so once very hesitant to use PS to do or use pagemaker. to the actual work only to realize that they will not be much. A lot of software is very difficult to master. So I regret that I didn't study well in school. If you can give me another chance, I will not let the time wasted, I must actively learn all kinds of useful knowledge, I suddenly thought of my parents teach me. I think, only when you have experienced it yourself, you know the importance of learning.

　　Then I started to make a brochure for that business in PS. The content of the brochure was simple, it was just a combination of some pictures and text that looked beautiful. But it was not an easy task.

　　The production process is not to talk about, is nothing more than how to combine the layout, the use of what color, arrangement of some of what pattern into and so on. Finally made a dozen pages, is considered to have completed the task, or a sense of accomplishment. Especially to see their own work piece was printed into print, that feeling, like the harvest season, like in the endless golden wheat fields, looking out, wheat waves undulating, thinking of so many wheat, that can become how much snow-white flour, can be sold for how much money ah. In fact, planting grain is not earning money . To make money, or in the big city to earn more money. Take the wage level, in Qingdao Jinan, undergraduate graduates generally about 1000, but to Beijing, almost will xx about, but, earn more does not mean that the quality of life is high. Doesn't mean it will be a happy life. Also, in big cities, the level of consumption is high. In Jinan, things are cheap. Renting an apartment is also cheap. But why do we need to earn money. What's the point of living? We live day after day, night after night, mechanically, doing some labor that sees little value, exchanging for a salary to maintain daily life, dealing with all kinds of people around us, looking at all kinds of faces and expressions, until we grow old and die, is it interesting? Has modern life improved people's standard of living, or has it made people lose something valuable without realizing it? Why does everyone have to live according to a set track? Does something that seems to be taken for granted really make sense? If possible, I just want to save up a fortune and go to a small village to live a simple life. Or just do what I want to do, in short, not work for someone else. I hope, my world can be small, as small as possible. When we are still young, there will always be some restlessness, some instability, some wanting, some borderline, some defiance of society, some self-centeredness. As we grow up, these things may disappear, and this process is something I don't want to go through.

　　Wrote these, write out their own feelings, a slight sense of release. In the past few days, every time I pass by the flyover, looking at the traffic under the bridge like water, I always think that so many people are running around and busy, life, in the end, is a kind of what face. I don't know how to wrap this up. I hope everyone is doing well and finding a more satisfying job. During the internship period, I contacted my classmates, and they were all in the same mood. We comforted and encouraged each other, and I think this kind of friendship is especially good. I really hope my good friends have good love and career. If they are doing well, I will go to them to hang out. That's all for now.

　　The internship is over and life goes on.

结语： 作为小编，我有幸参与铲除小广告这一行动，深刻体会到了这项工作的重要性和挑战性。每一次铲除小广告的经历都是一次与不文明行为的较量，也是对公共环境责任的一次体现。通过这次活动，我们不仅清理了城市的“牛皮癣”，也为营造更加整洁、有序的生活环境贡献了一份力量。让我们共同期待，通过我们的共同努力，让城市变得更加美好。

Conclusion: As an editor, I have the honor to participate in the action of eradicating small advertisements, and I deeply appreciate the importance and challenge of this work. Every experience of eradicating small advertisements is a battle with uncivilized behavior, but also a reflection of the responsibility for the public environment. Through this activity, we not only cleaned up the city's "psoriasis", but also contributed to the creation of a cleaner and more orderly living environment. Let's look forward to a better city through our joint efforts.